Director, Paid Media - 515

David's Bridal

2d•Onsite

About The Position

The Senior Manager, Paid Media & Affiliate Marketing leads media and affiliate strategy, investment, execution and performance across David’s and relevant Pearl customer experiences. This role serves as the internal media leader, setting strategic direction and priorities for agency and external partners while maintaining accountability for performance, optimization and business outcomes. This leader translates business and integrated marketing priorities into strategies that drive qualified customer acquisition and traffic, Diamond enrollment, appointments and omnichannel revenue, while balancing near-term performance with longer-term demand generation and brand-building opportunities. This is an opportunity to shape the next evolution of David’s media and affiliate capabilities—advancing how the organization approaches investment, audience strategy, agency leadership, measurement, experimentation and emerging growth opportunities across the expanding David’s and Pearl ecosystem.

Requirements

7+ years of experience in paid media, performance marketing, digital marketing or customer acquisition within a B2C environment; retail or omnichannel experience preferred.
Deep expertise in paid social, with strong experience across display/programmatic, video/CTV and other paid media channels
Meaningful experience leading and growing affiliate marketing programs, including partner strategy, affiliate networks/platforms, program economics or commission structures, performance optimization and measurement.
Demonstrated experience leading external media agencies and partners, setting strategic direction and holding partners accountable for performance and business outcomes.
Strong understanding of media investment strategy, audience development, first-party data activation, attribution, experimentation, incrementality and customer acquisition economics.
Strong analytical and commercial judgment, with the ability to translate performance data into clear strategies, recommendations and investment tradeoffs.
Excellent communication and influencing skills, with the ability to operate effectively across senior leadership, cross-functional teams, agencies and external partners.
Bachelor’s degree or equivalent relevant experience.

Nice To Haves

Strategic growth marketer who connects business priorities, customer audiences, channels, partners and investment decisions.
Data-driven and commercially minded decision-maker focused on measurable and incremental business impact.
Strong agency and partner leader who sets clear direction, challenges thinking and drives accountability.
Collaborative cross-functional influencer and clear executive communicator.
Curious, action-oriented test-and-learn leader who is energized by building and evolving capabilities in a fast-moving environment.

Responsibilities

Own strategy across paid social, display/programmatic, video/CTV, affiliate marketing and emerging paid channels, translating business and integrated marketing priorities into clear objectives, audiences, channel roles, investment strategies and KPIs.
Lead media and affiliate planning, allocation, pacing, forecasting and optimization, making informed investment tradeoffs across channels, audiences and business priorities.
Own the strategy and evolution of the affiliate program, optimizing partner mix, economics and investment while identifying opportunities to expand reach, customer acquisition and incremental revenue.
Leverage first-party and customer data to advance audience strategy, acquisition, suppression, retargeting and customer identification, connecting paid acquisition to Diamond Loyalty and longer-term customer value
Identify opportunities to integrate Pearl experiences, partner offerings and value propositions into media and affiliate strategies, connecting customer acquisition to the broader David’s and Pearl ecosystem.
Lead the strategic and day-to-day relationship with media agency partners, setting direction, priorities, briefs and performance expectations and holding partners accountable for recommendations, execution, optimization and business results
Challenge agency recommendations and ensure media plans reflect David’s business priorities, customer insights, performance data and broader marketing strategy.
Own the full media operating cycle from strategy and briefing through agency activation, optimization, measurement and recommendations.
Build productive relationships with media platforms, affiliate networks and other external partners to identify opportunities, improve performance and bring forward emerging capabilities and best practices.
Own performance against key customer and business outcomes, including efficient acquisition, qualified traffic, customer identification and Diamond enrollment, appointments, omnichannel revenue, media efficiency and incremental business impact.
Partner with Analytics and Ecommerce to advance attribution, incrementality, conversion and customer value/LTV measurement, connecting media performance to both near-term outcomes and longer-term customer value
Lead a disciplined test-and-learn roadmap across audiences, creative, offers, placements, partners, channels and investment strategies, translating learnings into ongoing optimization.
Establish clear dashboards and business reviews and synthesize performance, customer and market insights into recommendations on priorities, investment and growth opportunities.
Serve as a trusted media advisor to Marketing and senior leadership, translating complex performance and customer insights into clear recommendations and investment decisions.
Partner closely with Digital/Search, CRM & Loyalty, Integrated Marketing, Creative/Brand, Merchandising, Analytics, Ecommerce, Finance and Pearl stakeholders to connect media strategy to the broader customer journey.
Ensure paid media and Search strategies work cohesively as part of an integrated customer acquisition ecosystem while maintaining clear ownership across functions.
Bring a strong commercial perspective to cross-functional planning, balancing customer opportunity, business priorities, performance and investment efficiency.