Director OR Vice President, Earned Media

M Booth•New York, NY

4d•$101,000 - $165,000•Hybrid

About The Position

M Booth is seeking a Director or Vice President of Earned Media to join their growing Lifestyle team. The agency is known for producing award-winning, culturally-resonant, and buzz-worthy campaigns that drive action. They are passionate about their clients' businesses and believe their work can contribute to an equitable world. M Booth has a 40-year history with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. They are a collaborative mid-sized agency looking for someone to make a lasting impact.

Requirements

6-8 years in earned media relations for Director role.
8+ years in earned media relations for VP role.
Ideally NYC-based.
Experience serving as the senior media lead on accounts.
Ability and strong proven experience in building thoughtful media relations strategies.
Expertise in securing earned media for brands in creative, innovative, and breakthrough ways.
Ability to provide feedback to teams with a "yes, and" mentality.
A finger on the pulse of what’s being talked about in consumer media.
Ability to identify emerging trends and propose ways to leverage them.
A passion for earned press and maintaining a rolodex of media contacts.
Extensive relationships with media contacts that consistently deliver strong press outputs within culture & entertainment outlets, men’s and women’s lifestyle media outlets, and national press.
Willingness to travel once a month for client events or meetings.
Willingness to spend time beyond office hours maintaining press relationships and reporting back key intel.
An interest in working on spirits & beer brands, as well as CPG brands.
Ability to provide client counsel on tough media situations and be solutions oriented.
Experience wrangling press, photographers, talent etc. at big ticket events, moments, etc.
Experience in media training for marketing/brand teams and celebrity spokespeople.
Experience in management of junior team members and leading a small media/pitch team.

Nice To Haves

NYC based and excited to be in-person with clients, teams and most of all PRESS for key connection points, meetings and moments.
Experience in building media relations strategies that go beyond block and tackle and the obvious solutions.
A positive attitude that brings insightful pivots and recommendations on how to improve mediability when needed.
An energetic and dynamic culture maven.
Ability to see what’s bubbling and come forward with ideas as to how to harness in a nimble and agile way.
You have a LITANY of friends in media.
You spend your time with them outside of work, are personally connected and have deep relationships with ability to pick up the phone and call in requests/asks.

Responsibilities

Serve as the senior media lead on accounts.
Provide sound media counsel to brand and PR team leads, as well as C-Suite level executives.
Build thoughtful media relations strategies that go beyond basic tactics.
Develop creative, innovative, and breakthrough earned media approaches for brands, both planned and opportunistic.
Provide insightful pivots and recommendations to improve mediability.
Provide feedback to teams with a "yes, and" mentality, building on ideas to make them more media worthy.
Identify emerging trends and propose ways to leverage them in a nimble and agile manner.
Maintain and leverage a strong network of media contacts.
Deliver strong press outputs within culture & entertainment, men’s and women’s lifestyle, and national press outlets.
Travel once a month for client events (e.g., music festivals, concert series) as a press entertainer or for major client meetings.
Spend time beyond office hours maintaining press relationships and gathering key intel.
Provide client counsel on challenging media situations and be solutions-oriented.
Wrangle press, photographers, and talent at events to secure assets for earned coverage.
Conduct media training for marketing/brand teams and celebrity spokespeople.
Manage junior team members and lead small media/pitch teams during activation moments to ensure KPIs are met.