Vice President, Performance Media - Burson

Burson • Columbia, WA

1d • Hybrid

About The Position

Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, leading technologies, and creative strategies to help brands redefine reputation as a competitive advantage. Burson is part of WPP, a trusted growth partner for leading brands, integrating media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel powered by their agentic marketing platform, WPP Open. This role specifically focuses on the Corporate Affairs and Public Affairs practice, serving as a key daily leader for high-profile client engagements in areas like corporate reputation, public affairs, advocacy, policy, and issue-based communications. The Vice President will be the day-to-day account lead, partnering with senior leadership to develop and execute integrated paid media strategies. This individual will lead performance media initiatives for clients in sectors including technology, corporate affairs, reputation management, policy advocacy, and regulated industries. The ideal candidate is a strategic media leader with expertise in paid social, search, and programmatic media, capable of leading teams, managing client relationships, and overseeing complex campaigns in fast-paced environments. They should understand both communications and performance media, with experience in agency, public affairs, corporate affairs, political, or advocacy settings, and be able to quickly take ownership of active client work. This role can be based in Washington DC or New York.

Requirements

• 10 to 12 years of experience leading paid media strategy across agency, public affairs, communications, political, advocacy, or corporate marketing environments.
• Demonstrated success leading large-scale paid media campaigns across social, search, and programmatic channels.
• Strong experience managing client relationships and leading integrated account teams.
• Deep understanding of audience targeting, media planning, campaign optimization, attribution, and reporting methodologies.
• Experience leveraging Google Ads, Google Tags, Google Search, DV360 and Trade Desk, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads
• Strong understanding of media operations, reporting frameworks, and campaign measurement.
• Ability to translate data and analytics into clear strategic recommendations for clients and senior stakeholders.
• Experience working in fast-paced agency or consulting environments managing multiple client priorities simultaneously.
• Exceptional communication, presentation, and client counseling skills.

Nice To Haves

• Familiarity with AI and Retail sectors is a plus.
• Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
• Expertise in programmatic and search marketing in addition to paid social.
• Familiarity with audience and voter or stakeholder data platforms such as: LiveRamp, Applecart, Atlas, i360, BlueLabs.
• Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
• Experience supporting technology, AI, infrastructure, telecommunications, healthcare, or regulated-industry clients.

Responsibilities

• Serve as the day-to-day performance media lead across assigned client accounts.
• Partner with SVP and executive leadership to ensure successful delivery of sophisticated media programs.
• Act as primary point of contact for performance media strategy, execution oversight, reporting, and optimization recommendations.
• Provide leadership and accountability across campaign planning, implementation, performance analysis, and team coordination.
• Ensure programs are progressing efficiently while escalating strategic issues and opportunities to senior leadership.
• Build and maintain trusted client relationships while representing the agency's performance media expertise.
• Develop integrated media strategies leveraging paid social, search, programmatic, and emerging channels.
• Translate client business, reputation, advocacy, and communications objectives into measurable media plans.
• Lead audience segmentation, targeting, media mix decisions, channel recommendations, and budget allocation strategies.
• Incorporate first-party, third-party, behavioral, geographic, and stakeholder audience approaches to maximize campaign effectiveness.
• Provide strategic guidance on awareness, reputation, perception, policy, and advocacy-focused communications programs.
• Oversee campaign execution across major media platforms including: Meta, LinkedIn, TikTok, YouTube.
• Evaluate performance and identify opportunities for growth, efficiency, and audience expansion.
• Lead campaign optimization strategy while ensuring execution aligns with business objectives.
• Apply media strategy expertise within public affairs, advocacy, corporate reputation, public policy, and stakeholder communications environments.
• Support clients navigating complex public perception, reputation, policy, and social impact issues.
• Collaborate with multidisciplinary communications teams to integrate earned, owned, and paid media approaches.
• Advise clients on audience engagement strategies within highly scrutinized or complex stakeholder environments.
• Manage and mentor team members while promoting best practices and operational excellence.
• Establish effective processes and ways of working across internal teams and client stakeholders.
• Foster collaboration across performance media, analytics, public affairs, creative, and account teams.

Benefits

• Burson is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
• We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed