Account Executive, Performance Media - Burson
About The Position
Burson, part of WPP, is a global communications leader focused on creating value for clients through reputation. They utilize specialized teams, advanced technologies, and creative strategies to help brands redefine reputation as a competitive advantage. WPP is a trusted growth partner for leading brands, integrating media intelligence, data solutions, creativity, production, enterprise solutions, and strategic counsel. The Account Executive role supports the Corporate Affairs and Public Affairs practice by executing paid media campaigns for high-profile clients in areas such as corporate reputation, public affairs, advocacy, public policy, and issue-based communications. This position involves day-to-day management of paid media programs, including campaign setup, monitoring, reporting, audience targeting, and optimization across social, search, and programmatic channels. It's an opportunity for individuals with 1-2 years of experience in digital media, advertising, communications, or agency settings to gain expertise in paid social, search, and programmatic media while supporting integrated communications campaigns. The ideal candidate is organized, analytical, detail-oriented, and thrives in a fast-paced agency environment. The role can be based in Washington, DC or New York.
Requirements
- 1-2 years of experience in digital marketing, paid media, advertising, communications, public affairs, or agency environments.
- Familiarity with paid social, search, and/or programmatic advertising.
- Exposure to platforms such as Meta Ads Manager, LinkedIn Campaign Manager, Google Ads, TikTok Ads Manager, DV360, or The Trade Desk.
- Understanding of advertising fundamentals, audience targeting, campaign reporting, and optimization principles.
- Strong analytical and problem-solving skills.
- Excellent attention to detail and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Strong written and verbal communication skills.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Nice To Haves
- Experience supporting public affairs, advocacy, issue campaigns, policy communications, political campaigns, or corporate reputation initiatives.
- Search and programmatic experience strongly preferred in addition to paid social experience.
- Familiarity with audience and voter or stakeholder data platforms such as LiveRamp, Applecart, Atlas, i360, or BlueLabs.
- Experience using competitive intelligence tools such as AdClarity, Pathmatics, or comparable platforms.
- Experience supporting technology, AI, infrastructure, retail, telecommunications, healthcare, or regulated-industry clients.
- Agency, public affairs, political, advocacy, or communications environment experience preferred.
- Relevant platform certifications across major media platforms are a plus.
Responsibilities
- Assist with the setup, launch, monitoring, and management of paid media campaigns across client accounts.
- Support campaign execution across platforms including Meta, LinkedIn, TikTok, Google Ads, YouTube, DV360, and The Trade Desk.
- Help build audiences, manage targeting, implement tracking, conduct QA, and prepare campaigns for launch.
- Support paid social, search, programmatic, and emerging-channel activations.
- Ensure campaign details, budgets, timelines, and deliverables are tracked accurately.
- Monitor campaign performance and identify optimization opportunities.
- Assist with audience refinements, budget adjustments, creative testing, and other optimizations.
- Flag performance issues, pacing concerns, or technical challenges to senior team members.
- Help evaluate campaign performance against client objectives and KPIs.
- Learn how performance data informs broader communications and media strategy.
- Prepare campaign reports, dashboards, and performance updates.
- Analyze campaign metrics and identify key takeaways.
- Help track awareness, engagement, reputation, advocacy, and stakeholder engagement metrics.
- Utilize reporting platforms such as Google Analytics and native media platform tools.
- Support the development of client-facing reporting materials and presentations.
- Support paid media campaigns that advance corporate reputation, advocacy, public affairs, and public policy objectives.
- Assist with audience targeting and stakeholder engagement strategies.
- Work closely with analytics, creative, public affairs, and account teams to help deliver integrated campaigns.
- Gain exposure to how paid media supports larger earned, owned, and shared communications strategies.
- Support clients navigating complex issues with professionalism and attention to detail.
- Partner with Account Supervisors, Vice Presidents, and performance media specialists on day-to-day campaign management.
- Help keep projects organized and ensure deadlines are met.
- Participate in internal and client meetings.
- Communicate project updates and campaign progress to team members.
- Take ownership of assigned tasks while proactively asking questions and seeking feedback.
Benefits
- Competitive benefits package
- Professional development opportunities
- Mentorship programs with industry leaders
- Vibrant and inclusive company culture fostering collaboration and innovation
- Packages designed to reward and retain top talent
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
