Director or Senior Director of Growth Marketing
About The Position
The Director/Senior Director of Growth Marketing will lead 10X Health’s paid digital acquisition strategy across paid social, paid search, video, Connected TV, and emerging performance channels. The role is accountable for efficient customer acquisition, improved return on ad spend, and disciplined testing across audiences, creative, bidding, landing pages, and conversion flow. This is a hands-on leadership position combining strategy and execution. The role manages performance marketers and channel specialists while auditing accounts, reviewing campaign structures, identifying inefficiencies, and translating channel results into business insights. It also oversees SEO and AI-driven organic search strategy to improve visibility across traditional search engines and emerging AI discovery platforms. The position partners closely with Creative, eCommerce, Product Marketing, Analytics, and Executive Leadership to align acquisition efforts with revenue goals and the customer journey. The role is based in Scottsdale, Arizona, with a hybrid workplace setting identified as 4:1.
Requirements
- At least 8 years of experience in performance marketing, digital growth, paid acquisition, or a related marketing function.
- At least 3 years of experience leading performance marketing teams or managing direct reports.
- Experience managing significant paid media budgets across multiple digital channels.
- Demonstrated success improving customer acquisition, ROAS, CAC, CPL, conversion rate, or other performance marketing metrics.
- Deep understanding of paid digital acquisition across search, social, video, and emerging channels, including account structure, campaign performance, and optimization.
- Ability to build disciplined testing frameworks across creative, audience, landing page, bidding, and channel strategy.
- Strong analytical judgment, including the ability to work with imperfect attribution, identify meaningful trends, and make sound budget recommendations.
- Full-funnel marketing mindset, with understanding of how paid traffic, landing pages, messaging, user experience, and conversion performance work together.
- Ability to lead and develop performance marketers while maintaining accountability, pace, and high execution standards.
- Clear business communication skills, including the ability to translate marketing performance into revenue impact, risks, tradeoffs, and next steps for leadership.
- Working knowledge of SEO, technical search priorities, content strategy, and AI-driven search visibility.
- Comfort operating in a fast-paced, performance-driven environment where priorities shift and results are highly visible.
- Ability to sit for prolonged periods and frequently use a computer and standard office equipment.
Nice To Haves
- Experience with DTC, health, wellness, diagnostics, supplements, telehealth, or another considered-purchase consumer category.
Responsibilities
- Own paid digital programs across Meta, Google, YouTube, TikTok, and emerging acquisition channels.
- Develop and manage campaign strategies covering audience architecture, creative testing, bidding, budget allocation, and performance optimization.
- Set ROAS, CAC, CPL, and conversion goals and hold campaigns accountable to measurable business outcomes.
- Regularly audit accounts to identify inefficiencies, performance gaps, and opportunities to scale.
- Build a testing framework that generates meaningful insights and improves performance over time.
- Lead YouTube, paid video, and CTV acquisition strategy, including the role of video in awareness and conversion.
- Partner with Creative on briefs informed by performance data, customer insights, and channel-specific best practices.
- Evaluate new platforms and growth opportunities using ROI-based testing hypotheses.
- Share creative performance learnings across marketing, creative, and eCommerce teams.
- Own SEO strategy across keyword architecture, content priorities, technical SEO, and organic search performance.
- Develop strategy for AI-driven discovery across Google AI Overviews, Perplexity, Claude, ChatGPT search, and other emerging search surfaces.
- Develop a playbook for visibility in AI-generated recommendations and health-related search results.
- Partner with content and product marketing teams to improve organic visibility for priority products, services, and health topics.
- Lead, coach, and develop performance marketers and channel specialists across paid media, SEO, and content.
- Establish KPIs, reporting cadences, and accountability across the digital growth function.
- Create a culture of ownership, testing, speed, and continuous improvement.
- Translate channel performance into recommendations for marketing leadership and executive stakeholders.
- Partner with eCommerce on traffic quality, landing page performance, conversion flow, and post-click behavior.
- Work with Product Marketing to align messaging, positioning, and campaign priorities.
- Collaborate with Analytics to improve reporting, attribution, and visibility into performance drivers.
- Communicate performance results and recommend investment shifts based on data and business impact.
Benefits
- Incentive compensation
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
