Director of Marketing & Growth

Independence Dental Services LP•Dallas, TX

7h•Remote

About The Position

The Director of Marketing & Growth leads marketing strategy for Independence Dental Services and its partner practices, with the goal of profitable new-patient growth. This is a hands-on leadership role that connects marketing spend to patients, collections, and gross margin, and uses AI and modern marketing technology to improve efficiency. The role partners closely with executives, partner dentists, and operations leaders. The position is remote and includes regular travel to practices and events, up to 35%. It requires extended periods of computer work and reports to the Chief Operating Officer.

Requirements

10+ years of marketing experience with a demonstrable, data-supported track record of profitable growth.
Strong command of marketing economics, including ROI, acquisition cost, and gross margin.
Hands-on experience with Google Ads, SEO, analytics platforms, and Google Workspace.
Practical experience using AI tools to improve marketing efficiency and decision-making.
Clear communication and ability to influence dentists, executives, and vendors without direct authority.
Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.

Nice To Haves

Experience in dental, healthcare, or multi-location services.

Responsibilities

Build and execute corporate- and practice-level marketing strategies, campaigns, and growth plans.
Own the annual and monthly marketing budget and shift spending based on practice needs and return.
Use market research and competitive data to identify target audiences and new-patient opportunities.
Own marketing reporting, including acquisition cost, lead conversion, appointments, collections, ROI, and gross-margin impact.
Partner with Finance and Operations to validate results and translate findings into specific actions.
Manage practice websites, SEO, paid search, Google Business Profiles, and social media to generate and convert new patients.
Hold agencies and vendors accountable for deliverables, spending, and results.
Coach practices on marketing effectiveness and work with operations leaders to address barriers such as call handling, scheduling, capacity, and patient follow-up.
Present recommendations to leadership and train corporate and practice teams.
Support trade shows, industry events, and corporate events.
Test and adopt AI, automation, and emerging marketing tools to improve analysis, content, and campaign performance, and measure their business value.