Director, Online Events and Production

Energize Marketing•New York, NY

3d•Remote

About The Position

Energize Marketing is seeking a freelance Director, Online Events and Production to lead and grow its online events division. Initial priorities include customer webinars through TechTalks™, an award-winning B2B webinar brand, and launching a new podcast offering for B2B brands. The role will also develop corporate and editorial webinars and podcasts for Energize Marketing and its brands, including TechChannels. The Director will develop TechTalks as a B2B media brand and business division, building on its webinar offering while creating podcasts, original programming and new formats. In partnership with Marketing, Editorial and Sales, the role will strengthen market presence, grow audiences, identify opportunities to expand client relationships and revenue, set priorities and track performance, and own the creative and production experience. This is a hands-on leadership role requiring confident client communication and the ability to recommend programming formats and production approaches that support program objectives. The Director will translate business priorities and subject matter expert insights into engaging topics and conversations, guide customers, speakers and creative partners from planning through publication, run Zoom recordings, direct specialist editors and designers, and ensure programs meet quality, schedule and approval expectations. The position is remote within the United States. Candidates must reside in and be authorized to work in the United States. The role reports to the Managing Partner. Compensation is based on relevant experience, qualifications and agreed scope.

Requirements

10 or more years of relevant experience at a media company, digital publisher, agency or B2B marketing team, with a proven record of leading webinars, podcasts or online events from planning through delivery.
Strong client management skills, including planning calls, communications and approvals, and the ability to turn business objectives and subject matter expertise into engaging programs.
Hands-on knowledge of prerecorded webinar production and Zoom, including speaker preparation, recording and troubleshooting.
Technical confidence and a discerning eye for audio, visuals, pacing and the viewer experience.
Experience directing freelance creative partners and managing production schedules, budgets and quality.
Practical podcast production experience, including guest coordination, recording and postproduction.
Understanding of B2B demand generation and account-based marketing, including experience coordinating teams to meet audience and campaign commitments.
Experience promoting programs and developing audiences.
Strong organization, sound judgment and initiative to move work forward independently while keeping clients and colleagues informed.
Availability for scheduled client calls, speaker rehearsals and recordings during agreed U.S. business hours.
Must reside in and be authorized to work in the United States.

Nice To Haves

Video editing skills.
An established speaker network.
Familiarity with technology, cybersecurity or fintech audiences.
Experience delivering live, hybrid or virtual conference programs.
Relevant education or training in media production, communications, journalism, marketing or a related field; equivalent professional experience is equally valued.

Responsibilities

Lead webinar and podcast programs for B2B brands across technology, cybersecurity, fintech and related markets, working with customers and their agencies from kickoff through delivery.
Own planning calls, schedules, communications, feedback and approvals, keeping clients, speakers and production partners informed and prepared.
Align internal teams and freelance specialists around briefs, responsibilities and deadlines; anticipate issues, resolve gaps and communicate changes.
Manage production scope, budgets and resources across standalone programs and integrated campaigns.
Coordinate with Marketing, Delivery and Customer Success to meet audience targeting, qualification, lead volume and delivery commitments.
Lead client planning conversations to understand priorities, draw out subject matter expertise and identify audience interests.
Recommend topics, formats, speakers and discussion approaches that connect business objectives with audience needs.
Develop programming and discussion guides with Editorial, Research and moderators, incorporating proprietary survey findings where relevant.
Coach speakers on structure, storytelling and presentation; grow a network of moderators, hosts, speakers and production specialists.
Produce customer webinars through TechTalks, guiding programs through speaker preparation, rehearsals, recording, postproduction, quality checks and approvals.
Shape, launch and produce Energize Marketing corporate and editorial webinars with Marketing and Editorial.
Run Zoom recordings, guide speakers on presentation and technical setup, and troubleshoot issues.
Direct editors, designers and animators, providing feedback on audio, visuals, pacing and the viewer experience.
Build repeatable workflows and deliver finished webinar recordings and supporting assets to the agreed brief and production standards.
Develop and launch podcast formats for B2B customers, including executive and expert interviews, analyst conversations and panel discussions.
Shape and produce Energize Marketing podcast shows and recurring series that showcase its B2B marketing and account-based marketing expertise.
Own podcast production calendars, guest booking and preparation, recording and postproduction; guide hosts and guests and oversee editing and quality checks.
Deliver finished podcast episodes and supporting promotional assets for publication.
Help shape TechTalks positioning and programming, including recurring series, live and hybrid events, virtual conferences and other formats.
Partner with Marketing to promote programs, build returning audiences and grow engagement across relevant communities and channels.
Support Sales with client conversations, proposals and format recommendations.
Use client feedback and audience performance to improve programming, grow engagement and encourage repeat business.