Director of Wholesale
About The Position
If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.
Requirements
- 10+ years of progressive sales and wholesale leadership experience
- Proven experience owning and managing regional or market-level P&L
- Strong financial acumen across revenue, margin, and operating expense management
- Demonstrated ability to lead leaders, influence cross-functional partners, and operate at an executive level
- Advanced forecasting, negotiation, and analytical skills
- Excellent executive communication and presentation capabilities
Nice To Haves
- Experience in cannabis, alcohol, CPG, or regulated distribution industries strongly preferred
Responsibilities
- Full ownership of market-level P&L, including Revenue, Gross Margin (GM%), and SG&A and operating expenses
- Develop and manage annual operating plans, budgets, and reforecasts for assigned markets
- Drive profitability through pricing strategy, trade spend effectiveness, promotional ROI, and cost discipline
- Partner with Finance to analyze performance vs. plan and implement corrective actions
- Set and execute wholesale strategy across assigned markets, customers, and channels
- Translate company-level objectives into multi-market growth plans and executional priorities
- Identify market expansion opportunities, competitive threats, and regulatory risks
- Serve as the senior commercial authority and escalation point for key accounts and internal stakeholders
- Own demand forecasting and revenue planning at the account and SKU level
- Ensure forecast accuracy across monthly, quarterly, and annual horizons
- Partner with Merchandise Planning, Supply Chain, and Operations to align demand, production, and inventory
- Leverage CRM, sales analytics, and financial reporting to drive data-based decisions
- Lead executive-level relationships with key wholesale partners and MSOs
- Negotiate pricing, contracts, promotional calendars, and joint business plans
- Ensure disciplined execution of distribution, merchandising, pricing, and product placement strategies
- Monitor customer sales performance and inventory levels to proactively manage risk and opportunity
- Lead, coach, and develop Sales Managers and their teams
- Establish performance expectations, KPIs, and accountability frameworks
- Build leadership bench strength through mentoring, succession planning, and talent development
- Foster a culture of ownership, accountability, and executional excellence
- Act as the wholesale market leader across Finance, Marketing, Brand, Operations, Supply Chain, and Product
- Influence go-to-market strategies, product launches, and promotional planning
- Ensure alignment between commercial strategy and operational execution
- Participate in enterprise-level planning, budgeting, and strategic initiatives
Benefits
- paid time off
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
