Director of US Marketing, Platform Technologies

Smith+Nephew•Fort Worth, TX

1d•$143,000 - $220,000•Hybrid

About The Position

Life Unlimited. At Smith+Nephew, we design and manufacture technology that takes the limits off living. The Director, U.S. Marketing – Platform Technologies will lead the downstream marketing strategy for enabling technology platforms, including robotics and digital solutions. This role is responsible for building and executing a unified platform strategy that drives adoption, commercial performance, and long-term growth across multiple orthopedic indications. Operating at the intersection of strategy and execution, this leader will define go-to-market approaches, optimize commercial models, and ensure successful product lifecycle management across the U.S. market.

Requirements

Bachelor’s degree required
Significant experience in marketing, product management, or commercial strategy
Leadership experience within MedTech
Proven track record in downstream marketing, go-to-market strategy, and lifecycle management
Strong financial acumen, including forecasting and pricing strategy

Nice To Haves

MBA or advanced degree preferred
robotics or digital solutions strongly preferred

Responsibilities

Define and lead U.S. platform-level marketing strategy across robotics and digital technology solutions
Shape value propositions, positioning, and demand generation strategies
Develop annual and long-range marketing plans, including segmentation and targeting
Align platform strategy with indication-based marketing teams
Own go-to-market strategies for capital and enabling technologies
Develop pricing and commercial models (capital, service, software, value-based)
Drive adoption across key customer segments including IDNs and ASCs
Partner with sales teams to enable effective commercialization
Lead demand forecasting, revenue planning, and performance tracking
Establish and monitor KPIs tied to adoption, utilization, and growth
Partner with Finance and Supply Chain on planning and capital deployment
Provide insights and updates to senior leadership
Lead full lifecycle management including launches, upgrades, and phase-out strategies
Drive installed base optimization and asset utilization strategies
Ensure seamless customer transitions and minimal disruption
Build and lead a U.S. downstream Launch Excellence capability
Develop standardized frameworks, tools, and governance for launches
Ensure alignment across marketing, sales enablement, and training
Drive continuous improvement through post-launch performance tracking