Director of US Marketing, Structural Heart

Medtronic • Minneapolis, MN

9d • Onsite

About The Position

The Director of U.S. Marketing for Structural Heart is a strategic and execution-focused leader responsible for driving US Commercial Marketing strategy, demand generation, brand positioning, and revenue growth in close alignment with the Global Commercial Marketing and the US Commercial Sales organization at Medtronic Structural Heart. This role reports directly into Sales leadership and serves as a key partner to Sales in developing and executing go-to-market strategies that accelerate pipeline creation, conversion, and customer expansion. They will also have a dotted line relationship with the Global Commercial Marketing team. This dynamic and collaborative leader will ensure that programs, resources, communications, and content created from Global Commercial Marketing are leveraged to drive sales goals and performance in US commercial execution. At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary.

Requirements

• 10 + years of marketing experience, with significant focus on demand generation and revenue marketing (advanced degree and 8 years..
• 7 years of proven experience supporting or reporting into Sales organizations and having accountability to a Global marketing organization.
• For Baccalaureate degrees earned outside of the United States, a degree that satisfies the requirements of 8 C.F.R. § 214.2(h)(4)(iii)(A) is required.

Nice To Haves

• Strong analytical and financial acumen
• Experience leading cross-functional go-to-market initiatives
• Strong track record of driving measurable pipeline and revenue impact
• Deep understanding of marketing funnels, sales cycles, and CRM systems (e.g., Salesforce)
• Experience with account-based marketing and sales enablement

Responsibilities

• Own the market model, Strat Plan, QBR, and 10 quarter forecasts for the US SH Organization
• Owns Anaplan/IBP for US SH
• Develop key assumptions and provide critical market insights that drive US long term strategic plan
• Influence the development and execution of yearly marketing plans and quarterly marketing action plans for the US Commercial Organization in collaboration with Global Commercial Marketing
• Is accountable for the US Quarterly Business Reviews, partnering with Sales Ops, marketing, functional and sales partners to communicate updates
• Partner with Global Commercial Marketing and Sales leadership to develop and execute integrated go-to-market (GTM) strategies aligned to revenue targets
• Align campaign planning, messaging, and targeting to sales priorities (customers, segments, and accounts)
• Establish and nurture a connection between Global Commercial Marketing and US Commercial Sales (lead quality, follow-up, conversion expectations)
• Optimize full-funnel performance: awareness → engagement → conversion → revenue for US programs in close collaboration with the Global Commercial Marketing Operations team.
• Drive high-impact campaigns in collaboration with the Global Commercial Marketing that generate qualified leads and accelerate Medtronic SH product usage for the right patients.
• Continuously refine targeting, segmentation, and buyer journeys
• Partner with Sales to identify target accounts and leverage Global Commercial Marketing organization to pull through tailored marketing programs and content
• Communicate US Program impact to key stakeholders to ensure prioritization and investment for AOP planning
• Own the US field communication direction and cadence, while partnering with the Global Commercial Marketing organization to deliver it.
• Lead Quarterly Area level Business Reviews, and field leadership engagement
• Minimum 1 week a month field time for ride along, team dinners, VOC and field, etc
• Adapt (and inform) global or corporate brand strategy to the U.S. market in alignment with revenue goals
• Ensure messaging resonates with target customers and supports differentiation in competitive markets
• Maintain consistency while optimizing performance-driven marketing
• Own marketing KPIs tied to revenue (pipeline, share, ROI)
• Use data-driven insights to continuously optimize campaigns and investment allocation
• Collaborate closely with Sales, Global Marketing, Medical Education, and other commercial functions across SH to execute US Commercial strategy.
• Act as an added voice of the US field customer and market

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

What This Job Offers

• Job Type: Full-time
• Career Level: Director