About The Position

The Director of Trade Development serves as the primary liaison between the local market and designated suppliers, leading a team to drive supplier program activations and results. The role sets strategic priorities for direct reports to achieve volume and value targets through appropriate resource allocation and adherence to brand strategy and standards. It coordinates sales, supplier planning, marketing, inventory, pricing, financial, and business-intelligence activities, while building relationships with the trade and coaching the team.

Requirements

  • Bachelor’s degree in a related field, or an equivalent combination of education and experience.
  • Seven years of relevant experience.
  • Able to obtain and meet industry licensing requirements as needed.
  • Valid driver license.
  • Must secure and maintain auto-liability insurance as required by state laws.

Responsibilities

  • Maintain ongoing communication between the division field sales team and supplier marketing teams, including brand and local marketing.
  • Implement and drive company-wide sales strategies to achieve sales goals.
  • Plan, execute, and evaluate sales, promotion, and marketing programs.
  • Lead supplier planning initiatives, including supplier meetings, programming communications, and business review and planning meetings with SGWS leadership.
  • Direct the design, planning, and implementation of new and existing marketing initiatives aligned with supplier goals.
  • Manage purchasing, supplier shipments, and local delivery for assigned supplier portfolios for incentive planning and inventory.
  • Ensure brand pricing and gross profit align with channel strategy.
  • Assist the Commercial Finance team in managing funds and banks related to local marketing and brand planning.
  • Use available analytical tools to identify local market intelligence and opportunities, including consumer trends, channel dynamics, and key-account dynamics.
  • Ensure business-intelligence program tracking is accurate, timely, and aligned with regional and state reporting.
  • Develop and enhance trade relationships through participation in food, wine, and industry-related events.
  • Survey retail outlets monthly to determine and track competing brands and wholesalers.
  • Coach, direct, and counsel the team on performance; define expectations and monitor progress.
  • Attract, retain, and motivate the team, foster an engaging work environment, and ensure adherence to sound policies and procedures.
  • Perform other job-related duties as assigned.

Benefits

  • Comprehensive medical and prescription drug coverage
  • Dental and vision plans
  • Flexible Spending Accounts
  • Disability coverage
  • Life insurance plans
  • 401(k) plan
  • Tuition assistance
  • Wellness program
  • Parental leave
  • Vacation accrual
  • Paid sick leave
  • Annual bonus and sales incentives eligibility
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