Director, Streaming & Playlist Strategy

Roc Nation • New York, NY

12d • $115,000 - $135,000 • Onsite

About The Position

Roc Nation Distribution is seeking a Director of Streaming & Playlist Strategy to execute day-to-day streaming strategy across its roster. Reporting into the commercial leadership team, the Director owns playlist pitching, DSP relationship management, and streaming marketing campaigns designed to drive discovery and consumption growth. The role requires fluency in the editorial playlist ecosystem and streaming data, along with regular communication with platform partners to keep distributed labels, artists, and repertoire visible for opportunities.

The Director works with commercial, marketing, social media, and distributed label teams to develop and execute streaming plans, translate data into recommendations, manage partner opportunities, and communicate campaign performance and priorities. The role is based in New York, NY, in-office five days a week, and reports to the General Manager, RND.

Requirements

• At least 5 years of music industry experience focused on streaming strategy, digital marketing, consumer-driven promotion, or commercial music sales.
• Demonstrated experience strategizing and executing streaming or digital marketing campaigns, including pitching proposals to DSPs or prospective partners.
• Proficiency navigating partner dashboards such as Spotify for Artists, Apple Music for Artists, and YouTube Analytics, and ability to adapt to new data tools.
• Strong command of user behavior analytics.
• Tech-savvy, with a deep understanding of current and emerging cultural, musical, and sub-genre trends across the streaming landscape.
• Ability to champion Roc Nation Distribution’s roster across A&R, Digital, Finance, International, Legal, Marketing, Promotion, and Commercial departments.
• Proven ability to build and maintain strong relationships across the music and streaming industries, with a partner-first mindset.
• Strong analytical skills and ability to clearly communicate strategy, results, and market conditions that drive project growth and optimization.
• Solid understanding of the streaming landscape and how to optimize content positioning across platforms.
• Excellent interpersonal, teamwork, and communication skills, including adaptability, personal effectiveness, and ability to establish quick rapport.
• Applicants for U.S. employment must possess work authorization that does not require employer visa sponsorship.

Responsibilities

• Build and manage working relationships with DSP and streaming service programmers, and execute storytelling and pitch strategies with the commercial account lead.
• Use marketing narratives, cultural relevance, and data to work toward targets and goals; coordinate asset collection and pitch administration.
• Partner with distributed labels and commercial counterparts to develop go-to-market streaming plans, deliver assets on time, and present performance recaps using internal dashboards and data tools.
• Translate data insights into actionable recommendations, strategy adjustments, and weekly reporting.
• Query and interpret streaming data relevant to account relations and artist and manager expectations, using insights to inform growth strategies across platforms.
• Maintain a weekly priority focus list informed by user behavior and consumer data.
• Analyze playlist-programming demographics and artists’ fan bases; develop and communicate playlist targets and streaming projections based on release timelines and available intelligence.
• Help develop internal and external marketing tools and communications that surface priority content, assets, and campaign drivers to key contacts consistently and near real time.
• Identify, secure, and oversee promotional opportunities within partner ecosystems, including content capture activations, launch events, and premium placements.
• Collaborate with marketing and social media teams to build partner currency through social media tagging, playlisting, and creative use of partner platforms and toolkits.
• Stay informed about each artist’s cultural relevance and scene, communicating relevant context to account relations and benchmarking artist and manager expectations.
• Create and distribute weekly partner updates highlighting playlist adds, growth areas, and upcoming priority release opportunities.
• Work with distributed label partners to ensure they provide concise, meaningful updates for the commercial team.
• Scout new third-party partners to amplify and promote releases, and develop new promotional avenues with existing partners.

Benefits

• Medical, vision, dental, and mental health benefits for employees and their families.
• Access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and floating days.
• Career and skill development programs through School of Live.
• 401(k) program with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed