Director, Streaming & Playlist Strategy

Roc Nation • New York, NY

10d • Onsite

About The Position

Roc Nation Distribution is seeking a Director of Streaming & Playlist Strategy to lead the day-to-day execution of streaming strategy across its roster. Reporting into the commercial leadership team, this role owns playlist pitching, DSP relationship management, and streaming marketing campaigns designed to grow discovery and consumption. The Director works closely with platform partners, distributed labels, artists, and commercial teams to keep the roster and its releases top of mind for streaming opportunities.

The role combines relationship management, campaign execution, data analysis, and cultural awareness. It develops and adjusts streaming plans, interprets performance and audience data, coordinates pitches and assets, identifies promotional opportunities, and communicates results and priorities to internal teams and partners. The position is based in New York, NY, and is in-office five days a week.

Requirements

• At least 5 years of music industry experience focused on streaming strategy, digital marketing, consumer-driven promotion, or commercial music sales.
• Demonstrated experience strategizing and executing streaming or digital marketing campaigns, including pitching proposals to DSPs or prospective partners.
• Proficiency with partner dashboards such as Spotify for Artists, Apple Music for Artists, and YouTube Analytics, ability to adapt to new data tools, and strong command of user behavior analytics.
• Tech-savviness and a deep understanding of current and emerging cultural, musical, and subgenre trends across the streaming landscape.
• Ability to champion the distribution roster across departments including A&R, Digital, Finance, International, Legal, Marketing, Promotion, and Commercial.
• Proven ability to build and maintain strong relationships across the music and streaming industries, with a partner-first mindset.
• Strong analytical skills and the ability to clearly communicate strategy, results, and market conditions that drive project growth and optimization.
• Solid understanding of the streaming landscape and how to optimize content positioning across platforms.
• Excellent interpersonal, teamwork, and communication skills, including adaptability, personal effectiveness, and the ability to establish quick rapport.
• U.S. employment authorization that does not require employer-sponsored visa sponsorship.

Responsibilities

• Build and manage working relationships with DSP and streaming-service programmers, executing storytelling and pitching strategy in collaboration with the commercial account lead.
• Use marketing narratives, cultural relevance, and data to meet targets while coordinating asset collection and pitch administration.
• Partner with distributed labels and commercial counterparts to develop go-to-market streaming plans, deliver assets on time, and present performance recaps using internal dashboards and data tools.
• Translate data insights into actionable recommendations, strategy adjustments, and weekly reporting.
• Query and interpret streaming data relevant to account relationships and artist and manager expectations, using insights to guide growth across platforms.
• Maintain a weekly priority focus list informed by user behavior and consumer data.
• Analyze playlist-programming and artist-fan-base demographics, then develop and communicate playlist targets and streaming projections based on release timelines and available intelligence.
• Help develop internal and external marketing tools and communications that surface priority content, assets, and campaign drivers to key contacts in a consistent, near-real-time manner.
• Identify, secure, and oversee promotional opportunities within partner ecosystems, including content-capture activations, launch events, and premium placements.
• Collaborate with marketing and social media teams to build partner currency through social tagging, playlisting, and creative use of partner platforms and toolkits.
• Stay immersed in the cultural relevance of each artist and communicate meaningful context to account relations while benchmarking artist and manager expectations.
• Create and distribute weekly partner updates covering playlist adds, growth areas, and upcoming priority releases; work with distributed label partners to ensure concise, meaningful updates for the commercial team.
• Scout new third-party partners to amplify and promote releases, and develop additional promotional avenues with existing partners.

Benefits

• Medical, vision, dental, and mental health benefits for the employee and family.
• Access to a health care concierge and Flexible Spending Accounts or Health Savings Accounts.
• Free concert tickets.
• Paid time off, including paid holidays, sick time, and floating days.
• Career and skill development programs through School of Live.
• 401(k) program with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed