Director, Strategy

The New York Times•New York, NY

1d•$160,000 - $170,000

About The Position

The New York Times advertising department's mission is to create work that helps brands make their mark in the world, and our canvas is the full breadth of The New York Times and its associated media platforms, including digital, mobile, audio, print, events and more. The Advertising Strategy team's award-winning work includes activations across digital, audio, and print and spans the breadth of NYT's portfolio, like Cooking, Wirecutter, Games, and The Athletic, as well as our premier editorial events like the Dealbook conference. The Director, Strategy will bring experience working cross-category and possess a passion for uncovering how different categories intersect with media and culture to spark inspiring creative ways-in and ideas. Strategy is a team sport, and you will be an expert collaborator with experience leading versatile teams, including creative, program management, sales, and planning, toward a common goal. Success within the advertising strategy team requires the ability to uncover human and cultural truths across multiple categories like finance, media, entertainment, healthcare, and consumer goods as well as a passion for big ideas expressed through media, a love of The New York Times, and a high standard for creating visual presentations. Management and Mentorship: You are a skilled manager with practice and proficiency in teaching and guiding teams through the strategic process. Operational Skills: You have some experience with strategic resourcing of team members and managing stakeholders around workflows. Research, Insights, and Creative Brief Development: You are an expert at using proprietary tools, third-party resources and desk research to uncover meaningful insights, human truths and whitespace opportunities that will lead to a compelling way in for creative and media. Creative Briefing: You are experienced in writing compelling creative briefs, briefing creative teams, and being an inspiring strategic partner to creative teams. Media Strategy: You are experienced in making recommendations for how to use media to bring ideas to life in ways that meet clients' campaign objectives. Although you will not be responsible for writing media plans, you are comfortable and expert in guiding internal teams as well as clients in making smart and creative media choices. Client Deliverable Development: You are experienced in owning and creating client-ready visual proposals that are polished and inspiring. Category Fluency: You are constantly learning and reading about macro trends in business and culture.

Requirements

12+ years of cross-platform Advertising experience in brand and media strategy
Interest in managing high-volume categories
Experience working on RFPs
Experience working in collaborative sales and marketing processes, including working with sales teams or in a sales environment
An understanding of the current social, branded content, digital, audio and mobile media landscapes
Experience with how to translate the long-term goals of advertisers into solutions and recommendations that can be provided by The New York Times

Nice To Haves

Bachelor's Degree or equivalent work experience

Responsibilities

Manage 3-6 strategists across 2-3 Categories
Co-lead resourcing across the Strategy Team
Consult with Sales leadership to improve processes, practices and strategic deliverables
Engage with teams across the Ad Department to guide cross-functional solutions and innovations
Use research and data to articulate and support sales stories
Author and deliver creative briefs on sometimes-tight turnarounds
Create and guide others in the creation of powerful proposals with effective storytelling that responds to client needs and telegraphs the value of NYT media offerings
Develop a broad understanding of all New York Times assets
Lead and project manage across relevant departments (including Sales, Ad Product, T Brand Studio, Ad Operations, Research, Marketing, Events) to create integrated programs for clients
Develop, articulate and share innovative programs, partnerships, innovations and opportunities
Research, write, and guide others in the creation of content strategy briefs
Attend key sales calls to pitch advertising and media ideas to mid/senior-level executives
Manage internal senior team members, communicating proposal and program status to management
Educate and keep the Strategy team/department abreast of trends and what opportunities or challenges they might present for our business
Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.