Director, Strategy

Kepler Group•Baltimore, MD

About The Position

The Director of Strategy serves as a portfolio strategist and trusted advisor, guiding client growth and strategic vision across four distinct B2B business lines within a global integrated account team. The role shifts from single-account management to portfolio-level oversight, diagnosing performance trends, mitigating systemic risks, and aligning Kepler’s media capabilities with clients’ business goals. The Director sets standards for client excellence, co-authors long-term growth plans, and develops strategy talent across the portfolio. The position involves designing integrated media plans across digital and traditional channels and connecting campaign tactics to upper-, mid-, and lower-funnel KPIs. The Director owns senior client relationships, leads executive conversations and escalations, uses Kepler’s proprietary Kip platform to inform strategy, and partners with Activation teams on testing frameworks, AI tool adoption, and public case studies. The role also works with senior leadership on contract deliverables, scope alignment, portfolio margin health, and operational improvements, while coaching and mentoring team members and fostering learning, engagement, and succession planning.

Requirements

8–10+ years of digital media experience.
3+ years in a leadership role managing a multi-sector account with large-scale spend of $50M or more.
Proven track record in Account-Based Marketing (ABM) and B2B lead generation media campaign strategies.
Deep knowledge of cross-channel media planning, flighting, and budget optimization.
Proficiency with external planning tools such as NMI, YouGov, and Pathmatics, and proprietary platform capabilities such as the Kip suite.
Strong executive presentation, brief writing, and strategic communication skills.
Ability to navigate client categories, identify industry trends, and lead multidisciplinary teams.
Holistic media understanding across Social, Programmatic, Search, Video, Audio, and Direct IO.
Ability to distill complex media strategies into clear growth narratives for C-suite executives.
Motivation to build client partnerships, mentor teams, and provide strategic vision that solves business challenges.

Responsibilities

Design integrated media plans across digital and traditional channels, connecting tactics to upper-, mid-, and lower-funnel KPIs and translating business briefs into strategic media frameworks.
Own senior client relationships across the portfolio and serve as the primary point of contact for executive conversations, performance alignment, and high-impact account escalations.
Use Kepler’s proprietary Kip platform, including audience segmentation, competitive research, and cultural insight tools, to inform strategic decisions.
Partner with Activation teams to develop testing frameworks, drive AI tool adoption, and support public case studies.
Partner with senior leadership to monitor contract deliverables, scope alignment, and portfolio margin health.
Identify cross-account operational friction and improve execution processes.
Coach and mentor direct reports, Associate Directors, and the broader team in strategic thinking and client management.
Foster continuous learning, team engagement, and succession planning.
Guide overall client growth and strategic vision, diagnose performance trends, mitigate systemic risks, and align media capabilities with client business goals.
Co-author long-term growth plans and set standards for client excellence across the portfolio.

Benefits

Healthcare, dental, and vision coverage.
Unlimited PTO.
401(k) contributions.
$75 per month wellness stipend.
$100 per month mobile phone stipend.
$50 per month internet stipend.
$500 annual learning stipend.
$2,000 annual tuition stipend.
One-time $200 new-hire home office equipment stipend.
Parental leave: 16 weeks for primary caregivers and 6 weeks for secondary caregivers.
Annual Work From Anywhere for 4 weeks per year.