Director of Sponsorship Sales

Market Enginuity•Santa Monica, CA

3d•Hybrid

About The Position

A rare opportunity to represent one of the country’s leading public media corporate sponsorship teams. KCRW has been part of the cultural fabric of Los Angeles for decades, known for original music discovery, independent journalism, and a level of trust with its audience that few media outlets in the market can claim. It holds a distinct place among Southern California institutions, one that reaches an unusually engaged, culturally influential, and highly educated audience across the region. Over the past several years, KCRW has moved well beyond broadcast, growing sponsorships across digital, podcasts, events, newsletters, and branded content into an expanding share of total revenue. The next sales leader will inherit this momentum, with the opportunity to build on a strong foundation and accelerate the transition.

Requirements

Experience developing innovative go-to-market strategies.
Analytical thinker who uses quantitative and qualitative data to develop and create strategies.
Competitive gene that helps you build a team of winners to exponentially grow revenue.
Experience analyzing sales forecasts, identifying opportunities, and creating sales initiatives.
Experience as a creative media sales professional, adept at developing integrated multi-media campaigns that produce outstanding results.
A natural connector with a very strong local and regional network in and around Los Angeles area.
A visionary and a tactician who excels at setting a course for your sales team, coaching and guiding them to reach a common goal.
Clean driving record.

Nice To Haves

Experience in a leadership role within public media.
Experience with digital, podcasts, events, newsletters, and branded content sponsorships.

Responsibilities

Demonstrate the ability to develop innovative sales programs across KCRW products.
Ability to evaluate market performance and develop a plan to increase activity and maximize revenue.
Nurture talent to build and maintain positive working relationships between station employees and Enginuity colleagues.
Proficiency in leading and coaching a team on consulting skills, account development, and Enginuity systems /procedures.
Help your team develop creative, high-impact multimedia opportunities that provide outstanding results for our public media sponsors.
Collaborate with other Market Leaders across our organization, learning and sharing insights.
Lead by example as you set the strategy with team members to identify new business categories and close new accounts.
Grow your community and engage with local business owners and C-suite decision-makers to generate leads.
Engage your curiosity, further develop your media expertise, and use KCRW content, features, digital assets and events to expand sponsor offerings.
Create sales strategies that deliver win-wins in the market as you inspire and mentor your team to excel.
Identify and develop new categories and key accounts and inspire your team through your coaching and enthusiasm.