Director of Social Media

Point Park University•Pittsburgh, PA

2d•Hybrid

About The Position

Point Park University seeks a Director of Social Media to build upon the university's current social media presence and strategically express and elevate its brand to engage with audiences, primarily to attract, recruit, and enroll students. This role focuses on high-level strategy, organizational leadership, and alignment of Point Park University's main social channels, including Point Park Bound (the primary admission channel), advancement/alumni channels, and broad oversight of other established university social channels. The Director will champion Point Park's brand, coordinate social media marketing and communications, and ensure that breaking news, evergreen recruitment stories, and engaging narratives about students, faculty, alumni, and campus life are shared. The ideal candidate will foster trust and collaboration, demonstrate empathy and cultural awareness with diverse constituencies, and be strategic, innovative, and results-oriented. This role coordinates content strategy, consults on campus social channels, provides governance, establishes KPIs, and adjusts organic approaches based on data. In collaboration with other marketing and executive team members, the position supports reputation and crisis communications, works with content managers to post engaging stories for priority programs, and showcases scholarship and visit opportunities to recruit students.

Requirements

8-10+ years of professional experience in social media management, public relations, digital marketing, communications, or related fields.
Bachelor's degree in journalism, public relations, advertising, marketing, communications, digital media, or similar.
Supervisory experience required.
Demonstrated ability to lead, mentor, and inspire student workers and early-career team members.
Exceptional interpersonal, communication, and stakeholder management skills.
Solid project management, organizational, and strategic planning skills.
Exceptional writing, editing, storytelling, and communications skills.
Familiarity with a social media management tool.
Highly professional and collegial work style.
Ability to work in a collaborative and constructive manner.
Ability to exercise good judgment in rapidly evolving situations.
Ability to interact with colleagues at all levels of the organization.
Ability to work occasional evenings/weekends.

Nice To Haves

Higher education experience preferred.
Familiarity with a social listening tool preferred.
Social media crisis communication experience preferred.
Multimedia skills strongly preferred (understanding of and ability to shoot photos, video and edit for social platforms).
Understanding of brand voice/tone and experience successfully implementing an organization's brand.
Knowledge and understanding of how paid social coordinates with organic.

Responsibilities

Build upon the university's current social media presence.
Strategically express and elevate the university's brand to engage with audiences.
Attract, recruit, and enroll students through social media efforts.
Focus on high-level strategy, organizational leadership, and alignment of main social channels.
Provide broad oversight of other established university social channels.
Coordinate university social media marketing and communications efforts.
Ensure sharing of breaking news, evergreen recruitment stories, and engaging narratives.
Foster trust and collaboration across internal and external university partners.
Demonstrate empathy and cultural awareness when engaging with diverse constituencies.
Coordinate content strategy.
Serve as a consultant for the campus community's social channels.
Provide governance for social media.
Establish KPIs and adjust organic approach based on data.
Support reputation and crisis communications management through social platforms.
Work with marketing team's content managers to post engaging stories for priority programs.
Showcase scholarship and visit opportunities to recruit and enroll students.
Oversee at least one PT staff member and a graduate assistant, with potential for oversight of paid student workers.