Director of Social Media
About The Position
The Department of Small Business Services seeks a dynamic and dedicated Director of Social Media to create engaging content and translate the agency's priorities into high-impact digital storytelling. This role will elevate the agency’s services targeting small businesses, commercial corridors, jobseekers, and aspiring entrepreneurs across New York City and spotlight the agency's role in strengthening the local economy through compelling storytelling that builds our online presence and drives traffic to our services. The Director manages the agency's social media presence end-to-end, from strategic direction and daily content management to producing short- and long-form video series and managing influencer partnerships, and is expected to leverage fast-moving, high-visibility moments with sound judgment. This is a strategic and execution-heavy role for someone who is entrepreneurial and can operate as both a strategist and a creative producer. This role reports to the Chief of Staff and oversees a Creative Communications Specialist with strong skills in graphic design, multi-channel social media management, video production, and copyediting.
Requirements
- A baccalaureate degree from an accredited college and three years of satisfactory full-time, experience in public relations, journalism or advertising; or
- Education and/or experience equivalent to "1" above.
Nice To Haves
- Strong skills in graphic design, multi-channel social media management, video production, and copyediting (for the role being overseen)
- Entrepreneurial mindset
- Ability to operate as both a strategist and a creative producer
- Ability to leverage fast-moving, high-visibility moments with sound judgment
Responsibilities
- Lead the agency's social media strategy across all platforms, translating agency priorities into culturally fluent, platform-native content
- Manage day-to-day content creation, scheduling, and engagement across the agency's social media channels and coordinate with City Hall digital and new media teams
- Monitor social and digital trends to identify and act on real-time storytelling opportunities, including rapid-response moments tied to breaking news or emerging public discourse
- Research and identify new digital platforms and new media opportunities the agency can leverage
- Produce recurring short- and long-form video series spotlighting small businesses, entrepreneurs, and agency success stories across New York City's five boroughs, overseeing the full production process from concept through final edit
- Build and manage relationships with local creators, influencers, and digital media outlets, securing partnerships for press conferences, campaign rollouts, and cultural moments
- Oversee the production of graphics and visual content supporting social media, press events, and other storytelling efforts
- Coordinate closely with the Press Secretary and Communications Director to ensure alignment across social media, press, marketing, and advertising efforts
- Staff agency leadership at content shoots, creator engagements, and public-facing digital moments as needed
- Supervise and mentor the Creative Communications Specialist, setting priorities and providing feedback on content and production work
- Use analytics and measurement tools to track performance across social media channels and creator partnerships, and identify high-performing formats and partnerships to scale
- Manage special projects as needed
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Paid holidays
- Flexible scheduling
- Professional development
- Learning and development program
- Wellness programs
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
