Director of Social Media

icreatives•Dallas, TX

3d•Remote

About The Position

This role leads strategic and creative work designed to shift conversations, deliver election wins, support causes, grow brands, and produce a real impact within the conservative narrative space. We're looking for a proven social media leader with deep expertise across today's digital landscape to lead and grow a best-in-class social media practice. You'll set the vision, mentor and inspire a talented team, partner across disciplines, and help define how we deliver exceptional social strategy for our clients.

Requirements

Favor Republican viewpoints and tune into conservative narratives.
Have a proven track record of leading successful social media strategy and high-performing teams
Possess deep expertise across today's leading social platforms, both organic and paid
Think strategically while championing bold, creative ideas
Are passionate about AI, emerging technologies, and the future of digital communications
Excel at collaborating across disciplines and inspiring others to do their best work
Thrive in a fast-paced agency environment where innovation, adaptability, and measurable results matter
Include your portfolio and work samples that highlight the events and communications programs you've produced.
Highlight the scale of your work, your approach to solving challenges, and the impact you've had on each project.

Responsibilities

Own and drive integrated social media strategy for paid and organic efforts, tailoring every campaign to the unique dynamics of each platform, target audience, and performance goal
Work side-by-side with Creative to concept and produce culturally resonant, social-first campaigns spanning short-form video, static assets, and new/emerging content formats
Unite Media and Account teams to architect cohesive, cross-platform campaign plans that amplify reach and results
Apply data, audience intelligence, AI tools, and emerging tech to surface trends, refine tactics, and position clients ahead of market shifts
Lead social media strategy across both organic and paid channels, ensuring every campaign is platform-specific, audience-focused, and results-driven
Partner with Creative to develop social-first ideas and culturally relevant campaigns across video, short-form, static, and emerging formats
Collaborate with Media and Account Services to build integrated campaign strategies that maximize impact across every platform
Leverage analytics, audience insights, AI, and emerging technologies to identify trends, optimize performance, and keep clients ahead of what's next
Lead, mentor, and inspire a high-performing social media team, fostering a culture of creativity, strategic thinking, collaboration, and continuous growth
Build scalable workflows and best practices for planning, publishing, measurement, and reporting
Lead cross-functional campaign planning from concept through launch, ensuring every initiative is strategically aligned, creatively compelling, and optimized for each platform
Partner closely with Creative, Media, Production, and Account Services to ensure seamless integration across every campaign
Champion innovation by continually evolving social media capabilities, introducing new ideas, and leveraging AI and emerging technologies to deliver exceptional results