Director of Social & Digital Media

Appalachian State University • Boone, NC

1d

About The Position

The Director of Social and Digital Media is responsible for developing and implementing social media strategies for App State Athletics’ official accounts. Reporting to the Senior Associate AD for Strategic Communications, the Director works with the department’s external units and sports teams to increase brand visibility, drive engagement and generate revenue using a consistent, compelling voice. The Director develops content, manages campaigns and analyzes performance data across App State Athletics’ social media channels, and serves as the primary strategic communications contact for men’s basketball and other assigned sports, as needed.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience.
• All degrees must be received from appropriately accredited institutions.

Nice To Haves

• Experience in an athletics setting
• 2+ years of experience in social media management
• Excellent writing and communication skills
• Understanding of social media trends, best practices, analytics, and metrics
• Proficiency in the Adobe Creative Suite and other design and editing tools

Responsibilities

• Develop and implement social media strategies for App State Athletics’ official accounts.
• Work with the department’s external units and sports teams to increase brand visibility, drive engagement and generate revenue using a consistent, compelling voice.
• Develop content, manage campaigns and analyze performance data across App State Athletics’ social media channels.
• Serve as the primary strategic communications contact for men’s basketball and other assigned sports, as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director