Director of SEO

HIP • Cantonment, FL

12d • Remote

About The Position

ION is looking for a Director of SEO to own SEO strategy and performance end-to-end across HIP and Neon Canvas: technical, on-page and content, off-page and links, and local/GBP, plus emerging GEO/AEO (AI search), for a portfolio of orthodontic and dental partners. This role is for someone who has led SEO at scale, unified two brands under one operating model, and wants a leadership position where they set the standard. This is not a hands-on-keyboard SEO execution role. The ideal candidate has run an SEO function at a similarly sized agency, managed multi-client SEO across 500+ accounts, and personally unified two brands or logos under one umbrella into a single operating model. The Director will lead the SEO Team Leads across both brands, merge HIP and Neon Canvas SEO and content ways of working into one operating model, and own organic outcomes, client retention, delivery margin, and growth. They will also drive innovation for the role, scouting emerging strategies like AI-search visibility and LLM-citation tactics, and driving AI enablement across the SEO teams, in step with the Sr. Director of Operations on company-wide AI direction. This role is built for a leader of leaders who thinks in playbooks, margin, and what's next.

Requirements

• 2+ years as a Director of SEO or equivalent at an agency of similar size and scope, managing multi-client SEO across 500+ accounts.
• Direct experience unifying SEO across two brands or logos under one umbrella into a single operating model.
• 6+ years in SEO spanning technical, content/on-page, off-page/links, and local/GBP; agency or multi-client experience strongly preferred.
• 2+ years leading other managers, not only individual specialists.
• Strong command of measurement (GSC/GA), modern SEO tooling, and emerging GEO/AEO.
• Proven change-management ability and experience merging or standardizing teams.
• Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales.
• Excellent executive communication and stakeholder management skills.
• Must be located in the US.

Nice To Haves

• Orthodontic or dental experience is a plus.

Responsibilities

• Own the topical/authority roadmap, technical standard, off-page allocation, and GEO/AEO direction for HIP and Neon.
• Own rankings, traffic, and organic-lead outcomes by vertical, and partner retention across both brands.
• Merge HIP and Neon Canvas SEO ways of working, tooling, and QA into one operating model.
• Own escalations, QBRs, and the function's voice to leadership.
• Own the service line's P&L (revenue and margin), pricing and packaging, utilization and capacity, and growth and expansion.
• Run pre-sales scoping and support sales as the function's expert on SEO pitches and proposals.
• Own org design, leveling and career paths, comp-band input, succession and bench planning, and the function's onboarding and L&D.
• Manage the function's vendors, contracts, and SLAs (including SEO tooling and plugin work); own its budget; own risk, compliance, and brand safety at scale.
• Push emerging strategy (Reddit/community plays, AI-search visibility through GEO/AEO, LLM-citation tactics, new content automation) and operationalize what works across both brands.
• Lead AI enablement across the SEO teams, tools, workflows, and training, leaning on the Sr. Director of Operations for company-wide direction.
• Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking; personally work the handful of at-risk or sliding partners while the leads own the rest.

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed