Director of Marketing- Paid Media, SEO, Creative & Guest Marketing

Local Vacation Rentals•Quinte West, ON

11h

About The Position

We’re hiring a one-person marketing engine to drive direct bookings, own our paid and organic growth channels, produce the creative that powers them, and manage our presence across OTAs and local media. You’ll work across multiple sub-brands — LocalVR corporate, our Luxe property collection, and individual boutique hotel brands — balancing performance marketing fundamentals with a willingness to experiment with new channels and tools. This role reports directly to our COO and will collaborate closely with our social marketer and product team. This is a great fit for someone who wants ownership and autonomy, is comfortable managing multiple brands and markets at once, can design as well as analyze, and is genuinely excited about using AI tools to drive impact.

Requirements

Proven track record managing and optimizing Paid Ad (emphasis on Google) campaigns, ideally across multiple brands/properties
SEO experience, including technical and content-driven ranking improvement
Hands-on design capability — able to produce email graphics, ad creative, and print-ready assets yourself, whether through AI-assisted tools like Claude Design or traditional tools like Figma, Canva, or Adobe CC
Experience managing publisher, trade, or local media buys — and holding those partners accountable to measurable performance
Comfortable with email/SMS marketing platforms and OTA/channel management (Airbnb, VRBO, Google Hotels)
Fluent with AI tools (e.g., Claude, Gemini, ChatGPT) as part of daily workflow — able to move faster and cover more ground than a traditional single marketer.
Self-directed, comfortable with ambiguity, and excited to build systems rather than just execute a fixed playbook

Nice To Haves

Experience running event-, promotion-, or contest-based campaigns is a plus
Bonus points for candidates who have used AI tools to build their own mini apps, dashboards, or automations
Experience in hospitality, travel, or short-term rental marketing a strong plus

Responsibilities

Drive direct booking conversion across the LocalVR brand and boutique hotel sub-brands
Grow and manage SEO rankings for multiple direct domains and with third-party OTAs
Make every advertising dollar accountable — tracked, attributed, and reported across every channel and market
Audit, optimize, and manage existing Google Ads campaigns; build new campaigns across LocalVR brand, Luxe properties, and individual boutique hotel brands
Plan and execute email and SMS campaigns for VIP subscribers and past guests
Create the assets behind the campaigns — graphics, reusable templates, and layouts for organic email, plus creative for digital and print advertising. We expect you to produce this in-house using AI-assisted design tools such as Claude Design, and to build and maintain an organized, reusable asset library across brands and markets
Own our direct-buy advertising relationships end to end. Today that means Comparent.com (industry site); we’re actively evaluating local publications such as the Summit Daily. You’ll manage the relationships, own the budget and pacing, stand up tracking and reporting for each placement, and make the call on where the spend earns its keep
Own event- and contest-driven campaigns end to end, starting with our Best Of contests in each market — planning, promotion, participant and guest engagement, and post-campaign reporting
Identify and test additional paid channels beyond Google (e.g., Meta, programmatic, metasearch)
Manage third-party OTA marketing and partnerships, with a focus on improving visibility and ranking on Google Hotels, Airbnb, VRBO, and similar platforms
Partner with our social marketer to align paid, organic, and content strategy
Manage and report on overall marketing spend across all channels, including publisher and local media commitments
Ensure tracking, attribution, and reporting are in place for every placement and channel before spend scales
Deliver weekly performance reporting and ongoing campaign monitoring
Build and execute campaigns end-to-end, from strategy and creative through launch
Produce campaign creative in-house and maintain brand consistency across LocalVR, Luxe, and boutique hotel sub-brands
Operate as an AI-forward, one-person team — using our existing tech stack efficiently, extending it where useful, and building net-new tools/capabilities where gaps exist