Director of Paid Media

HIP • Cantonment, FL

3d • Remote

About The Position

ION is looking for a Director of Paid Media to own paid-media strategy and performance end-to-end across HIP and Neon Canvas: Google Ads (Search, Performance Max), Meta (Facebook/Instagram), and retargeting, for a portfolio of orthodontic and dental lead-generation partners. This role is not a hands-on-keyboard media buying role. The ideal candidate has experience running a paid-media function at a similar-size agency, managing 500-plus client accounts, and has personally unified two brands or logos under one umbrella. The Director will lead Team Leads, set strategy, own performance metrics, and drive innovation, including AI enablement. The role involves unifying HIP and Neon Canvas into a single operating standard, owning client retention, delivery margin, and function growth. The Director will also be responsible for scouting new ad surfaces and formats and driving AI enablement across paid teams in alignment with company-wide AI direction.

Requirements

• 2+ years as a Director of Paid Media or equivalent at an agency of similar size and scope, managing 500+ client accounts.
• Direct experience unifying paid media across two brands or logos under one umbrella.
• 6+ years in paid media across Google Ads (Search, Performance Max) and Meta, including lead-generation for local service businesses.
• 2+ years leading other managers, not only individual specialists.
• Deep platform mastery and strong analytics and experimentation skills.
• Proven change-management ability and comfort unifying two brands or teams.
• Commercial literacy, including delivery margin, utilization, and growth, and experience partnering with sales.
• Excellent executive communication and stakeholder management skills.

Nice To Haves

• Orthodontic or dental experience is a strong plus.

Responsibilities

• Set the paid-media strategy, playbook, and Google/Meta channel mix for HIP and Neon Canvas.
• Own KPI attainment (ROAS, CPL, CTR by vertical), pacing, and budget governance across both brands.
• Drive one set of standards, tooling, ad-ops processes, and QA across HIP and Neon Canvas.
• Own escalations, QBRs, and strategy for big partners and new-logo pursuits.
• Own the service line's P&L (revenue and margin), pricing and packaging, utilization and capacity, and growth and expansion.
• Run pre-sales scoping and support sales as the function's expert on paid pitches and proposals.
• Own org design, leveling and career paths, comp-band input, succession and bench planning, and the function's onboarding and L&D.
• Manage the function's vendors, contracts, and SLAs; own its budget; own risk, compliance, and brand safety at scale.
• Track emerging ad surfaces and formats (ChatGPT ads, Apple Maps ads, AI creative, new bidding and automation) and define how HIP and Neon Canvas adopt them ahead of competitors.
• Lead AI enablement across the paid teams, tools, workflows, and training, leaning on the Sr. Director of Operations for company-wide direction.
• Run 1:1s with each Team Lead for coaching, scorecard review, and unblocking; personally work the handful of at-risk or sliding partners while the leads own the rest.

Benefits

• 401(k) matching
• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed