Director, SEO

Guitar Center•Westlake Village, CA

13d

About The Position

The Guitar Center Company is seeking a Director of SEO to increase the visibility, organic traffic, and revenue of its ecommerce business. This leader will develop and execute SEO strategy, oversee technical and content optimization, manage and mentor SEO specialists and content teams, and use performance data to identify opportunities for improvement. The role includes responsibility for SEO content across product detail pages, product listing pages, buying guides, category pages, and other key site sections. The Director will work with IT, content, taxonomy, paid search, product management, UX, and other teams to integrate SEO into broader digital initiatives and business goals. The position will establish SEO goals and content standards, develop roadmaps and workflows, monitor industry and search engine changes, and report campaign results to stakeholders. Guitar Center offers a compensation range of $150,000–$200,000 per year, depending on background and experience, and eligibility to participate in the company bonus program. The role also includes the listed employee benefits and perks.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
At least 5 years of experience in a leadership role overseeing SEO strategies for large-scale ecommerce platforms.
Experience using popular website crawlers, including Screaming Frog, DeepCrawl, and Moz.
Experience using SEO analysis tools, including Ahrefs, Semrush, and SEOptimer.
In-depth knowledge of SEO best practices, search engine algorithms, and current digital marketing trends.
A history of SEO copywriting and an understanding of writing for both users and search engines.
Strong analytical skills and proficiency with tools such as Google Analytics, Omniture, and Google Search Console.
Excellent communication and interpersonal skills, including the ability to collaborate effectively across departments.

Nice To Haves

Master’s degree preferred.

Responsibilities

Develop and execute a comprehensive SEO strategy and roadmap of initiatives to drive growth.
Supervise SEO specialists and oversee on-site and off-site SEO implementation.
Recommend website architecture changes to improve SEO performance and Core Web Vitals.
Develop strategies to improve the quality and relevance of website content for users and search engines.
Keep the SEO team informed about industry changes, social trends, and search engine updates.
Drive Local SEO efforts using third-party tools for location aggregation across platforms.
Lead and scale the SEO content team responsible for content across product detail pages, product listing pages, buying guides, and other key site sections.
Define SEO content strategy, including keyword targeting, content prioritization, and a production roadmap aligned with business goals.
Establish content standards and governance to ensure consistent quality and SEO best practices across ecommerce content.
Oversee technical SEO and recommend fixes involving site structure, crawlability, indexing, internal linking, metadata, and Core Web Vitals.
Conduct market and keyword research and develop content plans.
Optimize website content and landing pages using SEO analysis and research.
Lead and mentor the SEO content team and broader copy organization on writing for users and search engines.
Direct off-page optimization projects, such as link-building.
Adapt strategies in response to search engine algorithm updates, industry trends, and emerging SEO techniques.
Oversee SEO-driven content creation and optimization for product detail pages, product listing pages, and category pages, aligning content with keyword strategy and user intent.
Own content briefs, workflows, and performance feedback loops for the SEO content team.
Set SEO performance goals and measure KPIs such as organic traffic, search rankings, search visibility, and click-through rate.
Monitor and analyze SEO campaigns, identify problem areas, and recommend improvements.
Create reports and insights on SEO performance for key stakeholders.
Collaborate with IT teams to address technical issues that may affect search engine rankings.
Work with content creators to optimize meta tags, headings, and content structure.
Collaborate with content, taxonomy, paid search, and other cross-functional teams to integrate SEO into digital strategies.
Communicate SEO strategies and results to stakeholders and align efforts with broader business goals.
Partner with IT, product management, and UX on cross-functional initiatives.

Benefits

Gig leave for employee musicians to take time off to perform or tour and return to their job afterward.
Medical insurance.
Dental insurance.
Vision insurance.
401(k) with company match.
Mental health support.
Paid sick time.
Paid holiday time.
Paid vacation time.
Employee discount program.
Tuition reimbursement options.
Eligibility to participate in the Guitar Center Company bonus program based on company performance.