Director, SEO & SEM

Wag Walking • Miami, FL

12d • Onsite

About The Position

Wag! is seeking a results-driven Director of SEO & SEM to lead organic and paid search acquisition strategies. This role owns search visibility, customer acquisition, and performance across Google, Bing, AI-powered search platforms, and emerging discovery channels. The Director combines technical SEO expertise with hands-on paid search experience, using data, experimentation, and cross-functional collaboration to drive profitable customer growth.

The position owns the SEO and SEM strategy, roadmap, and execution to increase customer acquisition, bookings, and revenue. It leads technical, on-page, off-page, and local SEO; develops scalable content and landing-page strategies; and partners with Product and Engineering on SEO improvements. It also owns Google Ads and Microsoft Ads strategy and optimization, with performance managed against acquisition efficiency, conversion, and customer lifetime value.

The Director establishes KPIs, dashboards, and attribution frameworks, uses analytics and SEO platforms to identify growth opportunities, manages agency partners and other resources, and communicates performance and recommendations to executive leadership. The role requires working in person five days a week at Wag!'s downtown Miami office.

Requirements

• At least 8 years of experience in SEO, SEM, and/or performance marketing.
• Proven success scaling organic and paid search acquisition for consumer-facing digital businesses.
• Deep understanding of technical SEO, content strategy, local SEO, and evolving AI search experiences.
• Advanced experience with Google Ads, Google Analytics, Google Search Console, and SEO research platforms.
• Strong analytical background and demonstrated ability to optimize CAC, LTV, ROAS, and conversion funnels.
• Ability to work in person five days a week at the downtown Miami office.
• Must be legally authorized to work in the United States at the time of hire; the position is not eligible for current or future employment visa sponsorship.

Nice To Haves

• Marketplace, consumer services, and/or high-growth technology experience.
• Experience partnering with Product, Engineering, Analytics, and Creative teams.

Responsibilities

• Own the SEO and SEM strategy, roadmap, and execution to drive customer acquisition, bookings, and revenue.
• Optimize performance across organic search, paid search, local SEO, and AI-driven discovery (GEO/LLMO).
• Manage budgets, forecasting, and performance targets across paid and organic channels.
• Lead technical, on-page, and off-page SEO, including site architecture, crawlability, structured data, Core Web Vitals, and link acquisition.
• Develop scalable, intent-driven content and landing-page strategies for dog walking, sitting, boarding, and related services.
• Drive local SEO visibility across thousands of geographic markets and service-specific pages.
• Partner with Product and Engineering to prioritize and implement SEO improvements.
• Own Google Ads and Microsoft Ads strategy, including campaign structure, keyword targeting, bidding, creative, and landing-page optimization.
• Optimize acquisition efficiency against CAC, ROAS, conversion rate, and customer lifetime value (LTV).
• Lead experimentation across bidding strategies, ad copy, audience targeting, and conversion funnels.
• Identify opportunities to improve combined organic and paid search performance.
• Establish KPIs, dashboards, and attribution frameworks to measure search-driven acquisition, bookings, and profitability.
• Use GA4, Google Search Console, Google Ads, and SEO platforms to identify growth opportunities.
• Manage agency partners, external vendors, and internal resources.
• Communicate performance, insights, and strategic recommendations to executive leadership.

Benefits

• Competitive medical, dental, and vision insurance.
• Complimentary on-site parking at the downtown Miami office.
• Catered breakfast and lunch daily.
• Monthly wellness stipend and credits for Wag! and maxbone.
• Life insurance and short- and long-term disability coverage with Guardian.
• 401(k) retirement plan with Empower and employer match as defined by the plan.
• 11 company-paid holidays each year.
• Flexible discretionary paid time off with no set limit, subject to the vacation policy and manager approval.
• Paid parental leave: up to 8 weeks for non-birthing parents and 14–16 weeks for birthing parents.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed