Director of Sales - Charlotte, NC and/or Myrtle Beach, SC Business Travel Required

Falcone Group•Charlotte, NC

47d

About The Position

AmeriCraft Homes is launching a homebuilding company focused on luxury residential communities built around shared experiential lifestyles. With active locations in Myrtle Beach and Mooresville, North Carolina, and future communities planned throughout the Southeastern United States, this role offers an opportunity to help build and grow the operation. The Director of Sales sets the strategic vision and standards for a high-touch, consultative sales approach. The role builds and mentors a team of sales consultants who sell based on product distinction, design excellence, and lifestyle value rather than price incentives or payment-focused tactics. The Director partners closely with design, architecture, and marketing teams to ensure the sales experience reflects the brand’s luxury positioning at every touchpoint. Business travel is required.

Requirements

Existing network of luxury real estate agents and referral sources.
Experience with custom or semi-custom homebuilding processes.
Strong analytical skills for pricing strategy, absorption tracking, and margin protection.
Proficiency with CRM and sales analytics.

Nice To Haves

Bachelor’s degree in Business, Marketing, or a related field; MBA is a plus.
Seven or more years of new home sales experience, including at least three years in a sales leadership role.
Proven track record selling in the luxury or move-up homebuilding segment, typically homes priced at $750,000 or more or at a market-equivalent luxury price point.
Active real estate license as required by state.
Demonstrated ability to lead teams toward value-based, design- and lifestyle-driven selling rather than discount- or payment-based closing tactics.
Strong understanding of custom home design, structural and design options, and high-end finish packages.
Experience partnering with design studios, architects, or custom home divisions.
Polished, professional presence suited to engaging high-net-worth clientele.

Responsibilities

Develop and execute a sales strategy centered on craftsmanship, architectural distinction, design personalization, and lifestyle positioning.
Set and manage sales targets, absorption rates, and pricing strategies across communities while protecting value and price integrity.
Train and coach sales consultants to present the home’s architecture, materials, design options, community lifestyle, and homeowner experience rather than relying on discounts or payment-focused closing techniques.
Establish sales presentation standards for model homes, design centers, and sales galleries that reinforce premium brand positioning.
Recruit, hire, train, and develop new home sales consultants and support staff.
Conduct regular one-on-one coaching, role-playing, and shadowing to strengthen consultative selling skills.
Build a team culture focused on client relationships, referrals, and long-term brand reputation rather than transactional selling.
Manage performance using KPIs such as sales pace, cancellation rate, average sales price, and design studio and option take rates.
Ensure the sales team delivers a white-glove, concierge-level experience for high-net-worth buyers.
Oversee the buyer experience from first contact through design selections and closing, coordinating with design consultants, architects, and construction teams.
Cultivate relationships with luxury real estate agents, referral partners, and local high-net-worth networks to drive qualified traffic.
Personally engage VIP clients and top-tier prospects to support sales of flagship and high-value homes.
Partner with design studio and architecture teams to align sales messaging with product differentiation, including custom finishes, floor plan flexibility, and structural options.
Work with marketing teams to develop collateral, digital content, and events emphasizing lifestyle, craftsmanship, and exclusivity over promotional pricing.
Provide market feedback to land acquisition and product development teams regarding buyer preferences, luxury market offerings, and emerging design trends.
Collaborate with finance and executive leadership on pricing strategies, incentive policies, and revenue forecasting.