Director of Sales

HOALiving•Draper, UT

About The Position

HOALiving is seeking a hands-on Director of Sales to lead day-to-day sales execution and new business growth. The role owns the new-business sales process from first contact through a signed management agreement and a complete handoff to the Transition Team. The Director of Sales converts inbound leads, conducts outbound prospecting, develops referral relationships, and represents HOALiving at industry and networking events. The position reports to the Chief Revenue Officer (CRO) and works closely with the Revenue Team, including Client Success and Marketing. As a new position, its scope may be reviewed and modified to align with company vision and goals. The Director of Sales is accountable for monthly and quarterly new-business targets, inbound response and conversion, outbound activity and pipeline generation, pipeline accuracy and forecasting, CRM management, and the quality of handoffs to Client Success. The role executes the revenue strategy set by the CRO and participates in the Revenue Team's weekly L10 meeting and quarterly planning processes. HOALiving states that its team members receive generous paid time off from day one, 17 paid holidays annually including an eligible birthday, medical, dental, vision, and life coverage, a 401(k) with employer match, and a team and leadership structure intended to support growth. Alignment with HOALiving's core values—Solutions Oriented, Team Focused, Accountability, and Respectful—is required for all positions.

Requirements

Bachelor's degree in Business Administration, Marketing, or a related field, or equivalent experience.
Understanding of the sales process and customer relationship development.
Understanding of both inbound lead conversion and outbound prospecting.
Experience presenting to boards, committees, or other decision-making groups.
Working knowledge of HubSpot or a similar CRM.
Valid driver's license and ability to travel within assigned markets.
Knowledge of consultative, solution-based sales methods.
Knowledge of community association operations, governance, and management services.
Knowledge of pipeline management, sales metrics, and forecasting.
Knowledge of HubSpot and modern sales prospecting tools.
Strong presentation and public-speaking skills, including presenting to boards of directors.
Excellent written and verbal communication skills.
Negotiation and closing skills.
Proposal-writing skills and ability to price within established guidelines.
Time management skills and ability to handle a high volume of activity and follow-up.
Self-starter who takes initiative without waiting for leads to come in.
Competitive, results-driven, and accountable for results.
Resilient and persistent in the face of rejection.
Collaborative team player invested in the success of the Revenue Team.
Coachable and open to feedback.
Alignment with HOALiving's core values: Solutions Oriented, Team Focused, Accountability, and Respectful.

Nice To Haves

Experience in community association management, property management, or related service industries is strongly preferred.
CMCA designation preferred, or willingness to obtain.

Responsibilities

Respond to incoming leads promptly and within response-time standards set by the CRO.
Qualify leads based on community type, size, location, and fit with HOALiving services.
Conduct discovery conversations with board members, developers, and community stakeholders to understand their needs.
Prepare and deliver tailored proposals and presentations within approved pricing guidelines.
Present to boards of directors and attend board meetings to win management contracts.
Negotiate and close management agreements.
Execute a consistent outbound prospecting plan targeting self-managed associations, associations seeking a management change, developers, and builders.
Research and build target lists by market, community type, and size.
Conduct multi-touch outreach by phone, email, LinkedIn, direct mail, and in-person visits.
Develop referral relationships with developers, builders, attorneys, CPAs, real estate professionals, insurance agents, and vendors.
Represent HOALiving at Community Associations Institute (CAI) chapter events, trade shows, and local networking functions.
Identify opportunities to add services for existing clients in partnership with Client Success.
Maintain accurate, up-to-date records of leads, activities, and opportunities in HubSpot.
Manage the pipeline through defined stages, with clear next steps and expected close dates.
Provide weekly pipeline updates and monthly forecasts to the CRO.
Track and report sales scorecard measurables each week.
Participate in the weekly Revenue Team L10 meeting led by the CRO and contribute to IDS (Identify, Discuss, Solve).
Own sales scorecard measurables and complete assigned quarterly Rocks.
Partner with Marketing on campaigns, lead quality, messaging, and sales collateral.
Share field feedback, competitor insights, and market trends with the Revenue Team.
Partner with the Director of Client Success to set accurate client expectations during the sales process and ensure smooth transitions of new communities.
Follow onboarding Rules of Engagement and coordinate with Operations and Accounting as needed.