Director of Sales

Sunrise Senior Living • Fairfax, VA

2d • $30 - $40

About The Position

The Director of Sales (DOS) leads the community’s marketing and sales strategy to drive occupancy, revenue, and long-term growth. The role develops and executes sales plans, builds referral networks, manages prospects through the sales process, and works with community leadership to meet performance targets. It also oversees external business development, the move-in process, sales budgeting, and coaching community teams on sales accountability.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and completion of move-in paperwork.
• Ensure regulatory compliance and smooth resident transitions.
• Manage sales budget and expense controls.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans.
• Retirement savings plans.
• Employee Assistance Program and discount program.
• Paid time off (PTO), sick time, and holiday pay.
• myFlexPay, allowing employees to get paid within hours of a shift.
• Tuition reimbursement.
• Discretionary and/or non-discretionary bonuses may be offered, subject to position, plan availability, and performance eligibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed