Director of Sales

Blue Link Wireless an Authorized Retailer of AT&T•San Jose, CA

About The Position

Blue Link Wireless, an Authorized Retailer of AT&T, is seeking a results-driven Director of Sales to lead sales performance, revenue growth, talent development, and operational execution across an assigned portfolio of retail locations. The role directly oversees Area Sales Leaders (ASLs) and drives consistent field execution, leadership accountability, customer experience, and sustainable business growth. The Director balances strategic planning with hands-on field leadership, regularly visits stores, and partners with executive leadership and cross-functional teams to improve market performance and organizational capability. The position is field-based and requires travel of up to 50%, including overnight stays. Store engagement may include evenings, weekends, and holidays as business needs require. Success involves improving sales results, developing accountable leaders, maintaining operational standards, and building a workforce that supports sustainable growth.

Requirements

Demonstrated success leading multi-unit retail sales operations and delivering measurable business results.
Experience managing multiple locations and developing leaders responsible for store-level performance.
Proven ability to drive sales performance through coaching, accountability, and disciplined execution.
Experience analyzing KPIs, identifying performance trends, and implementing action plans to improve results.
Demonstrated success recruiting, staffing, developing, and retaining high-performing sales teams.
Strong business judgment and analytical skills, with the ability to balance strategic priorities and hands-on execution.
Excellent communication, presentation, interpersonal, and leadership skills.
High ethical standards, sound judgment, and a strong commitment to accountability and operational integrity.
Proficiency with common business applications, reporting tools, and Microsoft Office.
Ability to travel up to 50%, including overnight stays.
Availability to work evenings, weekends, and holidays as business needs require.
Ability to drive between locations and maintain a consistent in-person field presence.
Ability to perform the essential functions of the role, with or without reasonable accommodation.

Nice To Haves

Seven or more years of wireless retail or comparable multi-unit retail leadership experience.
Two or more years in a Wireless Retail Area Manager, Area Director, District Manager, Regional Sales Leader, or comparable multi-location leadership role.
AT&T or other wireless carrier retail sales leadership experience.
Experience with regional budgets, sales forecasting, performance dashboards, and market-level business planning.
A demonstrated track record of developing leaders for expanded responsibilities and promotions.
Experience executing retail marketing initiatives, sales promotions, and customer engagement strategies.
Experience partnering across Sales, Human Resources, Training, Marketing, and Operations to improve business performance.

Responsibilities

Own sales performance, revenue growth, customer experience, and operational results across an assigned portfolio of retail locations.
Develop and execute strategies to improve sales productivity, conversion, profitability, and market performance.
Monitor KPIs, sales trends, forecasts, and business reporting; identify opportunities and address performance gaps.
Translate business insights into action plans with clear expectations, measurable goals, and follow-through.
Build a disciplined sales culture focused on customer engagement, product knowledge, sales behaviors, and revenue-generating activities.
Evaluate market conditions, competitive activity, and growth opportunities to strengthen market share and business performance.
Partner with executive leadership and cross-functional teams to execute strategic initiatives, promotions, and business priorities.
Lead, coach, and oversee Area Sales Leaders, ensuring consistent execution and accountability across assigned locations.
Develop Area Sales Leaders in coaching Store Leaders and frontline sales teams to achieve high-performing results.
Establish a leadership cadence through one-on-ones, performance reviews, coaching, and accountability for business outcomes.
Build a sustainable talent pipeline through recruiting, staffing, succession planning, and internal development.
Hold Area Sales Leaders accountable for hiring, staffing, team development, and retention.
Identify high-potential talent and develop leadership capability for future growth and succession needs.
Recognize strong performance and promptly address leadership and execution gaps.
Foster accountability, collaboration, continuous improvement, and professional growth.
Maintain an active field presence through frequent store visits, including evenings and weekends, to assess sales execution, customer experience, leadership, training, and compliance.
Observe sales behaviors and coach Area Sales Leaders and Store Leaders on ways to improve results.
Document store visit findings, establish action plans, and follow through on measurable improvement.
Ensure consistent execution of AT&T and Blue Link Wireless requirements, merchandising standards, promotions, policies, and procedures.
Monitor inventory controls, cash management, discounting practices, and loss prevention to reduce operational risk and financial losses.
Partner with Human Resources, Training, Marketing, Operations, and other support functions to resolve challenges and improve execution.
Support reporting tools and performance dashboards to improve visibility, accountability, forecasting, and decision-making.
Maintain effective working relationships with internal and external partners.
Travel to assigned retail locations and business meetings, drive between locations, and maintain an in-person field presence.
Use computers, mobile devices, and standard office equipment, and communicate effectively with employees, customers, and business partners.