Director of Sales

Parable Hospitality • Atascadero, CA

1d

About The Position

The Director of Sales leads sales efforts for SpringHill Suites by Marriott Paso Robles Atascadero across business transient, group business, and banquet catering. The role focuses on driving revenue, expanding market share, and building lasting relationships that create a strong base of business for the hotel. The Director of Sales leads and develops the sales team, sets strategy and goals, and represents the hotel in the local market.

The position supports the sales process from prospecting and proposals through contracts, correspondence, and the transition of booked business to hotel operations. Success includes meeting or exceeding sales and revenue goals, maintaining a healthy new-business pipeline, strengthening key accounts, increasing market share, and building a motivated, accountable sales team.

The hotel is an all-suite property in California’s Paso Robles wine country, with more than 5,000 square feet of flexible event space and amenities including complimentary breakfast, an outdoor pool, a fitness center, a restaurant and bar, and outdoor spaces. The position offers a salary range of $100,000–$115,000 and is bonus eligible.

Requirements

• At least 2 years of hotel sales experience.
• Strong knowledge of hotel sales across group, business transient, and/or banquet catering segments.
• Experience setting sales strategies, goals, and action plans and holding a team accountable for results.
• Strong leadership skills and experience hiring, training, coaching, and developing team members.
• Strong organizational skills and attention to detail.
• Proficiency with Microsoft Word, Excel, and PowerPoint.
• A professional, personable presence and a passion for hospitality.

Nice To Haves

• Experience leading a sales team.

Responsibilities

• Drive revenue and business growth by developing new accounts, strengthening existing relationships, and executing sales strategies to achieve or exceed hotel revenue goals.
• Lead and develop the sales team by setting goals, assigning priorities, coaching and training team members, and supporting their performance.
• Build new business through outbound sales efforts, sales calls, lead generation, and relationship development with key accounts, prospects, and local demand generators.
• Develop sales strategies and action plans for business transient, group, and banquet catering segments to maximize revenue and market share.
• Monitor sales performance and use market trends, lead sources, production data, and revenue management insights to inform business decisions.
• Partner with Revenue Management to identify opportunities to optimize rate, occupancy, and hotel profitability.
• Ensure business is booked and managed with service, professionalism, and attention to detail.
• Represent the hotel in the community and marketplace and develop relationships with clients, partners, peers, competitors, and local organizations.
• Support the full sales process, from prospecting and proposals to contracts, correspondence, and transition of booked business to operations.
• Report account, segment, and individual production and progress against goals.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Vacation and sick leave
• Hotel and dining discounts through the Team Member Travel Program
• Marriott Team Member Rates
• Team events and volunteering opportunities to connect, give back, and build community
• Bonus eligibility
• Monthly cell stipend

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed