Director of Sales – Senior Living (Assisted Living & Memory Care)

Community First Solutions•Detroit, MI

About The Position

The Director of Sales leads occupancy growth, sales performance, and community outreach at an Assisted Living and Memory Care community. The role focuses on rebuilding and strengthening occupancy, expanding the referral network, and increasing the community’s presence throughout the Detroit Metropolitan area. The Director develops and executes sales strategies, generates qualified leads, builds professional partnerships, achieves occupancy goals, and ensures a compassionate, personalized experience for prospective residents and their families. The Director collaborates with community leadership, healthcare professionals, and corporate marketing; coordinates admissions and move-ins; maintains CRM and sales records; and follows applicable state regulations, company policies, and admission procedures. Success includes meeting occupancy goals, increasing qualified leads and conversions, strengthening referral relationships and visibility, supporting efficient admissions, and delivering an exceptional experience to prospective residents and families.

Requirements

At least 3 years of senior living sales experience.
Demonstrated success growing occupancy in Assisted Living and Memory Care, particularly during a rebuilding, repositioning, or turnaround period.
Established referral relationships throughout the Detroit Metropolitan area.
Proven ability to generate qualified leads, convert prospects into residents, and achieve sales goals.
Strong understanding of the senior living industry, senior care needs, and admissions best practices.
Excellent communication, presentation, negotiation, organizational, and relationship-building skills.
Proficiency with CRM software, Microsoft Office, and sales reporting tools.
Valid driver's license and reliable transportation.
Flexibility to work occasional evenings and weekends as business needs require.

Nice To Haves

Five or more years of overall sales experience.
Bachelor's degree in business, marketing, healthcare administration, or a related field.

Responsibilities

Develop and execute sales strategies to achieve monthly, quarterly, and annual occupancy goals.
Generate, qualify, and nurture leads through networking, community outreach, digital marketing, and professional referrals.
Conduct community tours and provide timely, consistent follow-up to prospective residents and families.
Monitor sales activity, lead conversion, move-ins, and occupancy trends using CRM and reporting tools.
Evaluate market trends and competitors to identify growth opportunities.
Collaborate with corporate marketing on outreach initiatives, promotional materials, and campaigns.
Establish and maintain referral partnerships throughout the Detroit Metropolitan area.
Build relationships with senior living placement advisors, hospital discharge planners, rehabilitation and skilled nursing facilities, physicians, social workers, home health and hospice professionals, and elder care organizations.
Represent the community at networking events, industry associations, and local outreach activities.
Coordinate with community leadership and internal teams on assessments, admissions, and successful move-ins.
Ensure accurate and timely completion of resident admission agreements, documentation, and admission packets.
Coordinate admissions and move-ins with residents, families, responsible parties, and appropriate team members.
Maintain accurate CRM records and communicate prospect activity, anticipated move-ins, and occupancy updates to leadership.
Follow applicable state regulations, company policies, and established admission procedures.
Participate in sales meetings and operational reviews, identify improvement opportunities, and uphold the company's Always Behaviors.