Director of Sales (Marketing Director)

Sonata Palm Coast•Palm Coast, FL

2d•Hybrid

About The Position

The Marketing Director/Director of Community Relations is responsible for direct sales, meeting pre-lease goals and targets, achieving maximum occupancy and total revenue potential of the Community by attracting qualified prospects and converting those prospects into Residents. Responsibilities include management of the department reporting as well as the execution of the marketing plan.

Requirements

Five years sales/marketing experience with a proven track record.
Effective problem-solving skills.
Creative approach to goals and problems.
Experience working with seniors.
Demonstrates proficiency in Microsoft Office and other marketing-related software.
Proven record of identifying and developing professional referral sources.
Spends at least 30% of time on travel to referrals sources in market area.

Nice To Haves

Excellent customer service and public relations skills.
Cheerful personality.
Keen desire to serve seniors.

Responsibilities

Responsible for Community outreach and education activities for creating referrals.
Coordinates outreach meetings for other key staff including General Manager, Residency Counselor, and Relocation Specialist.
Provides direct sales back-up for Community Residency Counselor, answering telephone inquiries, scheduling visits, conducting tours and closing sales as needed when Community Residency Counselor is not available.
Knows and consistently uses a customer-oriented selling approach.
Provides alternate weekend coverage.
Participates with Residency Counselor and Relocation Specialist on development of effective sales and marketing plans drawing on information from analysis of the competitive environment.
Updates key competitor evaluation and price surveys semi-annually.
Follows all emergency procedures.
Understands all safety practices and procedures.
Exhibits excellent customer service and public relations skills.
Is creative, energetic, enthusiastic, patient, flexible, encouraging, and team-oriented.
Displays patience, tact, enthusiasm and a cheerful disposition.
Promotes the Community in a positive manner and effectively communicates Solutions Advisor Managed Community values to Residents, families, visitors, and Associates.