Director of Sales & Marketing

FORTH Hotel and Club•Atlanta, GA

18h

About The Position

FORTH is redefining luxury hospitality in Atlanta — blending design-forward accommodations, elevated culinary experiences, wellness, social membership, and community into one dynamic destination. We are seeking a visionary and relationship-driven Director of Sales & Marketing to lead the commercial strategy for one of Atlanta’s most exciting lifestyle hotels. This is an opportunity for a hospitality sales leader who thrives in luxury and lifestyle environments, understands the Atlanta market, and knows how to drive both revenue and brand presence through strategic leadership, creativity, and community engagement. As Director of Sales & Marketing, you will oversee all revenue-driving sales and marketing initiatives, including group, corporate, catering, business travel, community partnerships, and brand positioning. You will lead and inspire a high-performing sales team while partnering closely with hotel leadership to maximize occupancy, ADR, market share, and overall commercial success. The ideal candidate is both strategic and hands-on — someone who can build relationships within the Atlanta business, agency, entertainment, and luxury travel communities while creating innovative sales strategies that position FORTH as a market leader in the lifestyle hospitality space.

Requirements

Bachelor’s degree or equivalent hospitality sales experience
5+ years of progressive hotel sales experience within luxury, lifestyle, upscale, or full-service hotels
Minimum 2 years of hotel sales leadership experience as a Director of Sales, Assistant Director of Sales, or similar commercial leadership role
Proven ability to develop and execute successful hotel sales and marketing strategies
Established relationships within the Atlanta agency, corporate, entertainment, or luxury travel markets strongly preferred
Strong negotiation, communication, and presentation skills
Experience with hotel CRM platforms, Delphi, CI/TY, or similar hospitality sales systems
Financial and revenue-focused mindset with strong business acumen
Professional presence with a collaborative and energetic leadership style

Responsibilities

Lead the hotel’s overall sales and marketing strategy to drive revenue growth and market share
Develop and execute strategic business plans across group, corporate, transient, and catering segments
Build and maintain strong relationships within the Atlanta agency, corporate, and luxury travel communities
Identify new business opportunities through networking, prospecting, community involvement, and strategic partnerships
Collaborate closely with revenue management, operations, and marketing teams to optimize performance
Mentor, develop, and motivate a high-performing sales team
Analyze market trends, competitive data, and performance metrics to drive strategic decision-making
Represent FORTH within the local community and hospitality industry