Director of Sales and Marketing

Lighthouse Senior Living•Ellicott City, MD

8d•$80,000 - $90,000•Onsite

About The Position

Lighthouse Senior Living – Ellicott City is hiring a Director of Sales to lead sales and move-in efforts, build community relationships, and achieve occupancy goals. The role supports prospective residents and their families as they explore options and navigate the move-in process. Reporting to the Executive Director, the Director oversees the sales and marketing team, including recruiting, hiring, training, scheduling, and performance management. The Director establishes sales goals, oversees department operations, develops and implements the annual sales and marketing plan, and manages budgets, forecasts, and staffing plans. The position coordinates resident move-ins, promotes community awareness, maintains relationships with referral sources and local organizations, and serves as a liaison and advocate for residents. The role collaborates with community departments and provides reports and recommendations to the Executive Director. The position is based in a well-lit, well-ventilated senior living community. It involves frequent interactions with residents and families, occasional exposure to environmental conditions, and flexibility to work evenings, weekends, or additional hours as needed for tours, events, and community operations. Salary is $80,000–$90,000. Benefits include medical, dental, vision, and life insurance, paid time off, holiday pay, flexible scheduling, and growth and advancement opportunities.

Requirements

Bachelor’s degree or an equivalent combination of education and experience in marketing or a related field.
At least three years of progressively responsible experience in marketing, senior living, or a related field.
Valid driver’s license and liability insurance for marketing travel.
Strong leadership, relationship-building, presentation, and public speaking skills.
Knowledge of marketing planning and analysis, and practices, laws, and regulations applicable to senior living.
Strong organizational skills and ability to manage priorities while providing attentive service to residents and families.

Responsibilities

Establish sales goals and oversee daily department operations to achieve and maintain targeted occupancy.
Develop and implement the annual sales and marketing plan.
Build relationships with prospective residents and families through timely follow-up, personalized presentations, and community tours.
Plan advertising, newsletters, and other marketing materials, and coordinate media outreach as appropriate.
Strengthen community awareness through networking, public relations, and outreach.
Develop and maintain relationships with referral sources and local organizations.
Coordinate move-ins with residents, families, and community departments to support an organized, welcoming transition.
Develop and manage departmental budgets, forecasts, and staffing plans.
Serve as a resident liaison and advocate, communicating feedback and concerns to the Executive Director.
Support long-range planning and new programs, and provide reports and recommendations to the Executive Director.
Collaborate with community departments to support clear communication and continuity of services.
Recruit, hire, train, supervise, schedule, evaluate, and coach sales and marketing associates.