Director of Sales - Central Region
About The Position
The Director of Sales, Central Region leads sales growth and customer development across an assigned territory for MES Service Company’s Fire Business Unit. The role sets regional sales priorities, develops and manages the sales team, builds relationships with key customers, and works across the business to deliver profitable growth. The Director is accountable for regional revenue, gross margin, pipeline development, forecasting, and execution of the Fire Business Unit’s sales strategy. The position partners with operations, service, product, finance, and other sales leaders to respond to customer needs and support reliable delivery. MES is the nation’s largest provider of PPE, fire apparatus, uniforms, and services to first responders. Established in 2001, the company has over 25 locations and a team of more than 300 sales representatives and certified service technicians. It serves firefighters, law enforcement, and EMTs through digital commerce solutions and a nationwide warehousing system with three strategically located hubs. The role requires regular travel within the assigned territory. MES describes its work environment as offering professional development, challenging careers, and competitive compensation. Employment is conditional on successful completion of a pre-employment screening, and the company will employ only people legally authorized to work in the United States for this opening.
Requirements
- Bachelor’s degree in business, sales, marketing, or a related field, or equivalent relevant experience.
- Significant experience in sales leadership, preferably in fire and life safety, emergency response, public safety equipment, apparatus, or a related industry.
- Demonstrated success leading a regional sales team and achieving revenue and gross margin goals.
- Experience managing complex sales cycles and building relationships with government, municipal, or institutional customers.
- Strong skills in sales planning, forecasting, negotiation, and account management.
- Ability to analyze sales and market data and translate findings into clear priorities and actions.
- Strong written, verbal, and presentation skills.
- Proficiency with CRM and standard business software.
- Ability to travel regularly within the assigned territory.
Responsibilities
- Develop and execute the regional sales plan in alignment with Fire Business Unit goals.
- Lead, coach, and develop regional sales personnel, including setting objectives and reviewing performance.
- Grow revenue and gross margin through new customer acquisition, account development, and product and service opportunities.
- Build relationships with fire departments, municipalities, dealers, distributors, and other strategic customers.
- Identify regional market trends, customer needs, competitor activity, and expansion opportunities.
- Manage the sales pipeline, forecast results, and provide timely updates on opportunities, risks, and expected bookings.
- Participate in major sales pursuits, customer presentations, negotiations, and contract discussions.
- Coordinate with operations and service teams to confirm customer requirements, delivery expectations, and follow-up.
- Work with product and business unit leaders to communicate customer feedback and identify opportunities for new or improved offerings.
- Support pricing and proposal development, considering customer value, competitive position, and margin objectives.
- Ensure the sales team maintains accurate customer, pipeline, and activity information in the company’s CRM and other reporting systems.
- Support compliance with company policies and applicable requirements for public-sector sales, procurement, and contracting.
- Represent the Fire Business Unit at customer meetings, industry events, and other regional activities.
- Perform other related duties as needed.
Benefits
- Competitive compensation package, including base salary and performance-based incentive compensation.
- Comprehensive benefits program.
- Professional development opportunities.
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What This Job Offers
Job Type
Full-time
Career Level
Director
