Director of Sales- Tacoma, WA

Diesel Direct Inc•Tacoma, WA

66d•$125,000 - $160,000•Remote

About The Position

Evergreen Fuel and Lubes is a rapidly growing fuel and lubricant company serving the Pacific Northwest with bulk fuel delivery, fleet fueling, DEF, lubricants, tank rentals, and emergency fueling services. Backed by Diesel Direct, we combine the agility of a high-growth regional company with the resources and infrastructure of a national industry leader. We are looking for a driven, growth-focused Director of Sales to lead new business development, strengthen customer relationships, and build a high-performing sales team across the region. This is a hands-on leadership role for someone who thrives on winning new business, expanding share of wallet within existing accounts, developing people, and driving results in a fast-paced growth environment. The Director of Sales will be responsible for leading business development and sales performance throughout the Pacific Northwest. This individual will play a critical role in expanding Evergreen’s market presence, driving revenue growth, and helping scale the organization during an exciting period of expansion. The ideal candidate brings strong B2B sales leadership experience, a hunter mindset, and the ability to build lasting customer partnerships while leading and motivating a sales team.

Requirements

5+ years of success in B2B consultative or solution-based sales
3+ years of sales leadership or sales management experience
Proven track record in: New business development, Revenue growth, Customer retention, Team leadership, Territory expansion
Strong communication, negotiation, and relationship-building skills
Highly motivated, competitive, and results-driven mindset
Experience using CRM systems and sales forecasting tools
Ability to travel throughout the assigned region

Nice To Haves

Experience in fuel, lubricants, transportation, logistics, industrial services, construction, fleet services, or related industries preferred

Responsibilities

Drive aggressive new customer acquisition and regional revenue growth
Expand business within existing accounts through cross-selling and relationship development
Develop and execute sales strategies to exceed volume, revenue, and margin goals
Own the full sales cycle from prospecting and discovery through negotiation and close
Build relationships with key decision makers across transportation, construction, industrial, marine, and commercial fleet customers
Identify market opportunities and competitive advantages to accelerate growth
Recruit, lead, coach, and develop Sales Representatives
Establish a culture of accountability, urgency, professionalism, and performance
Conduct pipeline reviews, ride-alongs, and ongoing sales coaching
Support team development through mentorship and hands-on leadership
Partner closely with Operations to ensure exceptional customer service and retention
Maintain accurate CRM activity, forecasting, pipeline management, and sales reporting
Collaborate with leadership on pricing strategies, market trends, and growth initiatives
Provide customer and market feedback to help strengthen Evergreen’s value proposition