Director of Sales

Cedarhurst Senior Living•O’Fallon, MO

12h

About The Position

The Director of Sales drives occupancy and revenue growth by leading the sales process from initial inquiry through move-in and ensuring the community meets or exceeds established goals. The role develops and executes strategic sales plans, expands referral networks, and builds relationships with prospective residents, families, and professional partners. As the community’s primary representative for inquiries and outreach, the Director of Sales works with the Executive Director and regional sales leaders on sales strategies and coaches staff to maximize referrals. The role combines strategic planning, relationship management, and solutions-focused service to support positive prospect experiences and community success. Cedarhurst Senior Living provides senior living communities focused on exceptional care and personalized services. Its stated values include passion, trustworthiness, empathy, positivity, respect, and approachability. The company invests in training and career growth and offers a competitive benefits package to eligible employees. The position requires moving throughout the community and may involve extended periods of walking or standing, occasional stooping, kneeling, crouching, crawling, climbing, or balancing, and lifting up to 50 pounds independently or up to 200 pounds with assistance. The employee must communicate effectively, interpret written information, follow infection-prevention protocols, and use PPE when necessary. Team participation and ongoing training and education are also expected. Employment offers are contingent on background checks, drug screening, required health assessments, and compliance with PPE requirements.

Requirements

Two or more years of successful sales experience; the posting identifies 2–5 years as preferred.
Demonstrated sales closing skills and a consistent record of high occupancy results.
Proficiency with common digital tools and applications, including Microsoft Outlook, Excel, and Word, web-based platforms, electronic health record systems, and applicable HR-related systems.
Ability to communicate effectively and identify and interpret written information.
Ability to follow infection prevention and control protocols, including use of PPE when necessary.
Ability to meet the physical demands described, including extended walking or standing, occasional physical movements such as stooping or climbing, and lifting up to 50 pounds independently or up to 200 pounds with assistance.
Willingness to participate in staff activities and keep current with training and ongoing education.

Nice To Haves

Bachelor’s degree strongly preferred.
Prior senior living experience strongly preferred.
CPR or BLS certification preferred.

Responsibilities

Prioritize and perform revenue-generating sales activities that support community growth and operational success.
Handle phone inquiries and walk-in visitors as the primary point of contact, converting leads into move-ins to drive occupancy.
Develop and maintain outreach strategies to expand professional referral networks and generate qualified leads.
Conduct discovery with prospective residents and families, identify their needs, and present tailored solutions, including Assisted Living or Memory Care placement when appropriate.
Follow up consistently and promptly to build trust, maintain relationships, and guide prospects through the decision-making process.
Build partnerships with local businesses, healthcare providers, and senior resources to generate referrals and provide value to prospects and families.
Record and track sales activities in the designated CRM or database in accordance with company standards, supporting leadership visibility.
Partner with the Executive Director and regional sales teams to create and implement sales strategies and community outreach programs aligned with organizational goals.
Work with the Executive Director to coach staff on generating referrals and appropriately managing and maximizing inquiries.
Lead staff coaching sessions to identify and apply sales approaches that improve conversion rates and community reputation.
Model effective communication between staff and families and support attention to residents’ physical, personal, and emotional wellbeing.
Demonstrate collaboration, initiative, and leadership in conflict resolution and relationship-building among residents, families, staff, and community partners.
Perform other duties as assigned.
Participate in staff activities that foster teamwork, unity, and morale.
Stay current with required training and ongoing education and pursue continuous learning.