Director of Sales: Assisted Living

Provision Living•Sunset Hills, MO

3d•Onsite

About The Position

To ensure the provision of quality sales in accordance with Federal, State and Local regulations while promoting the Company’s Mission, Vision, and Values. This role is responsible for all sales activity, including occupancy of the building and hitting targeted move in numbers on a quarterly basis. The Director of Sales will assist the Executive Director with the development of a marketing plan and assist in updating it monthly or as needed to address changing conditions or opportunities. They will conduct a competitive analysis of the local senior market and develop creative programs to identify and connect with key referral sources in the community, as well as identify ways to maintain and nurture those relationships. All planned and completed sales activities must be documented in a provided database, in accordance with standards established by the support team. The Director of Sales will work with the Executive Director to help staff members maximize opportunities for resident and family-member referrals and ensure that staff members receive inquiries appropriately and productively. They will monitor marketing budgets and spend lead generation dollars according to the needs of the campaign. A key responsibility is to discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs, conducting appropriate follow-up activities to facilitate positive, trusting, and valuable relationships. The role also involves outside marketing to increase professional referrals and creating and cultivating productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources. Other duties may be assigned.

Requirements

Associate’s degree (A.A.) or equivalent from a two-year college or technical school and a minimum of 4 year(s) related experience and/or training; OR Bachelor’s degree (B.S./B.A.) or equivalent from a college or university and a minimum of 2 years related experience and/or training
Three (3) years of successful sales experience in related industry with two (2) years sales and marketing experience with actual on-site experience in an Assisted Living, Independent Living, or Memory Care community.
Demonstrated sales closing skills with a consistent record of high occupancy results.
Collaborative team player able to establish effective working relationships with team members.
Proficient in Microsoft Word, Excel and CRM database systems is required.
Demonstrated experience in promoting a high level of customer service and hospitality towards and among all residents, associates, and visitors.
Self-motivated to accomplish goals with a strong sense of accountability for results.
Demonstrated communication excellence, verbally and in writing; comfortable presenting to large groups.
Described as dependable with a strong work ethic.
Possess an appreciation of seniors and an understanding of the aging process.
Must possess a general knowledge of laws and restrictions regarding Assisted Living, Memory Care and Independent Living (where applicable), as well as a solid understanding of opportunities and limits of other levels of care within senior living.

Nice To Haves

Ability to work during the weekend as necessary in order to meet organizational needs and expectations.

Responsibilities

Responsible for all sales activity, including occupancy of the building and hitting targeted move in numbers on a quarterly basis
Assist Executive Director with the development of a marketing plan and assist in updating monthly or as needed to address changing conditions or opportunities
Conduct a competitive analysis of the local senior market
Develop creative programs to identify and connect with key referral sources in the community and identify ways to maintain and nurture those relationships
Document all planned and completed sales activities in a provided database, in accordance with standards established by the support team
Work with the Executive Director to help staff members maximize opportunities for resident and family-member referrals
Work with the Executive Director to help ensure that staff members receive inquiries appropriately and productively
Monitor the marketing budgets and spend lead generation dollars according to the needs of the campaign
Discover the needs of prospective residents and their families and attempt to find appropriate solutions to those needs
Conduct appropriate follow up activities in order to facilitate positive, trusting and valuable relationships
Responsible for outside marketing to increase professional referrals
Create and cultivate productive relationships with other businesses and resources for senior adults, in order to offer resources to prospects and to receive referrals from those sources