Dual Director of Sales

Tharaldson Hospitality•Newark, CA

3h•$80,000 - $85,000

About The Position

The Director of Sales develops and executes strategic sales initiatives to drive hotel revenue and market share. The role cultivates new business, maintains strong client relationships, analyzes market trends, and partners closely with hotel leadership to achieve revenue goals. The position is with Staybridge Suites Newark-Fremont and is offered by Tharaldson Hospitality Management. The Director of Sales develops the hotel’s annual sales and marketing plan in partnership with the General Manager, manages sales budgets and revenue goals, and pursues business through prospecting, networking, cold calling, outside sales, and community involvement. The role builds relationships with corporate accounts, group clients, and local businesses; conducts sales appointments, property tours, and presentations; and uses market, competitor, STAR report, and revenue data to identify opportunities. The Director of Sales works with Revenue Management to maximize occupancy and ADR, uses brand-specific sales systems and CRM tools, represents the hotel at events and organizations, supports and trains hotel team members as appropriate, and collaborates with Operations to promote guest experiences and client satisfaction. Other duties may be assigned.

Requirements

Knowledge of hotel sales processes, revenue management principles, and market segmentation.
Experience utilizing brand sales systems, CRM platforms, and Microsoft Office.
Proven ability to prospect, develop new business, and maintain long-term client relationships.
Strong networking, negotiation, presentation, and communication skills.
Self-motivated, with excellent organizational and time management abilities.
Valid driver's license and reliable transportation.
Ability to travel locally for client meetings, networking events, and sales calls.

Nice To Haves

2+ years of hotel sales experience preferred.
Previous Director of Sales experience preferred, but not required for highly qualified candidates.
Experience with Marriott, Hilton, Hyatt, IHG, Wyndham, or other major hotel brands is preferred.
Associate's degree in Hospitality, Business, Marketing, or a related field preferred, or an equivalent combination of education and experience.

Responsibilities

Develop and execute the hotel's annual sales and marketing plan in partnership with the General Manager.
Prepare, manage, and monitor the sales budget and revenue goals.
Prospect for new business through networking, cold calling, outside sales, and community involvement.
Build and maintain relationships with corporate accounts, group clients, and local businesses.
Conduct regular sales appointments, property tours, and client presentations.
Analyze market trends, competitor activity, STAR reports, and revenue data to identify growth opportunities.
Collaborate with Revenue Management to maximize occupancy and ADR.
Use brand-specific sales systems and CRM tools to track leads, sales activity, and production.
Represent the hotel at networking events, trade shows, and community organizations.
Provide sales support and training to hotel team members as appropriate.
Work closely with Operations to ensure exceptional guest experiences and client satisfaction.
Perform other duties as assigned.