Director of Sales

Blue Link Wireless an Authorized Retailer of AT&T•San Francisco, CA

About The Position

Blue Link Wireless is seeking a results-driven Director of Sales to lead sales performance, revenue growth, talent development, and operational execution across an assigned portfolio of retail locations. The Director will directly oversee Area Sales Leaders (ASLs), promote consistent field execution and leadership accountability, and support sustainable business growth. The role balances strategic planning with hands-on, field-based leadership and requires frequent store engagement and travel. The Director will partner with executive leadership and cross-functional teams to strengthen market performance, develop future leaders, improve organizational capability, and grow revenue and profitability. Success means delivering measurable sales improvements, developing capable and accountable Area Sales Leaders, maintaining strong operational standards, and building a workforce that supports sustainable business growth.

Requirements

Demonstrated success leading multi-unit retail sales operations and delivering measurable business results.
Experience managing multiple locations and developing leaders responsible for store-level performance.
Proven ability to drive sales performance through coaching, accountability, and disciplined execution.
Experience analyzing KPIs, identifying performance trends, and implementing action plans to improve results.
Demonstrated success recruiting, staffing, developing, and retaining high-performing sales teams.
Strong business judgment and analytical skills, with the ability to balance strategic priorities and hands-on execution.
Excellent communication, presentation, interpersonal, and leadership skills.
High ethical standards, sound judgment, and a strong commitment to accountability and operational integrity.
Proficiency with common business applications, reporting tools, and Microsoft Office.
Ability to travel up to 50%, including overnight stays, to assigned retail locations and business meetings.
Availability to work evenings, weekends, and holidays as business needs require.
Ability to drive between locations and maintain a consistent in-person field presence.
Ability to use computers, mobile devices, and standard office equipment and communicate effectively with employees, customers, and business partners.
Ability to perform the essential functions of the role, with or without reasonable accommodation.

Nice To Haves

Seven or more years of wireless retail or comparable multi-unit retail leadership experience.
Two or more years in a Wireless Retail Area Manager, Area Director, District Manager, Regional Sales Leader, or comparable multi-location leadership role.
AT&T or other wireless carrier retail sales leadership experience.
Experience with regional budgets, sales forecasting, performance dashboards, and market-level business planning.
A demonstrated track record of developing leaders for expanded responsibilities and promotions.
Experience executing retail marketing initiatives, sales promotions, and customer engagement strategies.
Experience partnering across Sales, Human Resources, Training, Marketing, and Operations to improve business performance.

Responsibilities

Own sales performance, revenue growth, customer experience, and operational results across an assigned portfolio of retail locations.
Develop and execute strategies to improve sales productivity, conversion, profitability, and market performance.
Monitor KPIs, sales trends, forecasts, and business reporting; identify opportunities and address performance gaps.
Translate business insights into actionable plans with clear expectations, measurable goals, and follow-through.
Establish a disciplined sales culture focused on customer engagement, product knowledge, sales behaviors, and revenue-generating activities.
Evaluate market conditions, competitive activity, and opportunities to strengthen market share and business performance.
Partner with executive leadership and cross-functional teams to execute strategic initiatives, promotions, and business priorities.
Lead, coach, and oversee Area Sales Leaders to ensure consistent execution and accountability across assigned locations.
Develop Area Sales Leaders and support their coaching of Store Leaders and frontline sales teams.
Establish a leadership cadence through one-on-one meetings, performance reviews, coaching, and accountability for business outcomes.
Build a talent pipeline through recruiting, staffing, succession planning, and internal development.
Hold Area Sales Leaders accountable for hiring quality candidates, maintaining staffing levels, developing teams, and improving retention.
Identify high-potential talent and build leadership capability for future growth and succession needs.
Recognize strong performance and promptly address leadership and execution gaps.
Foster accountability, collaboration, continuous improvement, and professional growth.
Maintain an active field presence through frequent store visits, including evenings and weekends, to assess sales execution, customer experience, leadership, training, and operational compliance.
Observe sales behaviors and coach Area Sales Leaders and Store Leaders on opportunities to improve results.
Document store visit findings, establish action plans, and follow through to ensure measurable improvement.
Ensure consistent execution of AT&T and Blue Link Wireless requirements, merchandising standards, promotions, policies, and procedures.
Monitor inventory controls, cash management, discounting practices, and loss prevention to minimize operational risk and financial losses.
Partner with Human Resources, Training, Marketing, Operations, and other support functions to resolve challenges and improve execution.
Support the use of reporting tools and performance dashboards to strengthen visibility, accountability, forecasting, and decision-making.
Maintain effective working relationships with internal and external partners to support business objectives.
Travel to assigned retail locations and business meetings, drive between locations, and maintain a consistent in-person field presence.