Director of Sales & Marketing

Atrium Hospitality•Frisco, TX

21d•Onsite

About The Position

The Atrium SPIRIT is a belief in the power of Service, Perseverance, Inclusion, Respect, Innovation, and Teamwork to create an environment where everyone thrives. We go above and beyond to deliver exceptional guest experiences, work together to overcome challenges, and are passionate about positively impacting those around us. This role leads and inspires a team of Sales and Event professionals, drives revenue by generating new group leads and building strong client relationships, and acts as the property’s marketing lead. The Director of Sales & Marketing provides financial oversight of the sales department and serves as the primary liaison with Enterprise Sales.

Requirements

5+ years of hotel sales leadership experience
Track record of exceeding sales goals
Experience with all major market segments (Group, Transient, Social Events)
Proficiency in sales systems like Delphi.fdc/CI/TY and ProfitSword
Excellent communication and negotiation skills

Nice To Haves

You Will need a strong individual contributor mindset with the ability to scale success across your team.
Tech fluency enables smarter decisions and better forecasting.
Because leadership is about influence, not just authority.
Because leading a high-performing team requires credibility, insight, and a deep understanding of hospitality sales cycles.
Because a great DOSM is agile across all verticals.

Responsibilities

Lead and inspire a team of Sales and Event professionals—guiding performance, coaching growth, and ensuring alignment with Atrium’s core values.
Drive revenue by generating new group leads and building strong client relationships through proactive outreach, site visits, and negotiations.
Collaborate with the General Manager and Director of Revenue Management to shape the hotel’s pricing and inventory strategies as part of the Revenue Strategy Team.
Act as the property’s marketing lead—owning the look, feel, and message across social media, digital, print, and third-party sites (unless a shared services team supports the property).
Provide financial oversight of the sales department, including budgeting, forecasting, and participating in financial reviews.
Serve as the primary liaison with Enterprise Sales and stay involved in the community to enhance hotel visibility and partnerships.