Director of Sales & Marketing
About The Position
The Director of Sales & Marketing develops and executes a comprehensive, data-driven sales strategy that maximizes total facility revenue, optimizes tee sheet utilization, and delivers a best-in-class guest experience. This role is responsible for directing and managing all group, tournament, leisure, and transient sales activities, proactively generating new business through outbound sales efforts, relationship development, and networking. The position also involves marketing oversight of key club communication tools, including email marketing, website content management, and social media campaigns. Additionally, the Director actively manages the tee sheet in partnership with Golf Operations, analyzes competitive sets and market trends for dynamic pricing, maintains and grows key accounts, and leads sales presentations and client engagements. The role oversees CRM system management, partners cross-functionally with other departments, establishes departmental policies, creates training programs, and monitors business volume to adjust staffing and expenses.
Requirements
- Bachelor’s degree (BA); and one to two years related experience and/or training; or equivalent combination of education and experience.
- Ability to read and speak English may be required in order to perform the duties of the job (e.g. the associates may be required to communicate with English speaking customers or co-workers, the manuals for the equipment the associates may use are in English).
- Knowledge of Microsoft Office applications and Delphi.
Responsibilities
- Directs and manages all group, tournament, leisure, and transient sales activities with a focus on maximizing total revenue, rate integrity, and profitability.
- Proactively call on targets/prospects to include but not limited to resort sales contacts, local corporate, local charity contacts, events at other non-Troon locales, wholesale partners and other identified targets.
- DMC Strategy – invite to club for meetings, tours, develop relationships for referrals.
- Wholesale Strategy - develop and maintain strong relationships (to include contract management) with wholesalers, tour operators, key referral sources with a goal to capture revenue delivery from each respective channel.
- Resort Strategy – develop and maintain relationships with minimum of 5 regional hotels/resorts. Key targets: Dir of Sales Marketing + Sales managers + Convention Services (for group referrals). Concierge for leisure referrals.
- Proactively generates new business through outbound sales efforts, relationship development, and networking within corporate, resort, and luxury travel segments. Setting weekly goal for 50-100 outbound emails/calls.
- Develops and implements an annual sales and marketing plan, including monthly pacing strategies, segment mix optimization, and demand-based pricing initiatives.
- Marketing oversight of key club communication tools including Email Marketing, Website, and Social Media.
- Actively manages the tee sheet in partnership with Golf Operations to ensure optimal utilization, advanced booking pace, and yield management.
- Analyzes competitive set, market trends, and assists Head Golf Professional in demand patterns to develop dynamic pricing strategies and group ceilings.
- Maintains and grows key accounts, ensuring high levels of client retention, repeat business, and exceptional service delivery.
- Executes Group Golf Contracts from initiation to completion.
- Leads all sales presentations, site tours, and client engagements with a focus on converting high-value opportunities.
- Oversees CRM system management, ensuring accurate pipeline tracking, forecasting, and reporting of all sales activity.
- Partners cross-functionally with Golf Operations, Food & Beverage, and Merchandising teams to maximize ancillary revenue opportunities.
- Establishes, implements, and maintains departmental policies and procedures in alignment with company standards and luxury service expectations.
- Creates and leads ongoing training programs focused on sales effectiveness, service excellence, and product knowledge.
- Monitors business volume and adjusts staffing, expenses, and sales strategies to align with demand and profitability goals.
- Ensures all client and guest interactions reflect the highest standards of hospitality and professionalism.
- Maintains regular and reliable attendance.
Benefits
- Medical, Dental, and Vision coverage.
- 401(k) with employer match (19 years of age and older).
- Paid time off (PTO) and leaves of absence, in accordance with applicable law and eligibility criteria.
- Eligibility for Commissions
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What This Job Offers
Job Type
Full-time
Career Level
Director
