Director of Marketing & Sales

Life Care Services•Towson, MD

16h•Onsite

About The Position

Blakehurst is seeking a Director of Marketing and Sales to join their team. This leader is primarily responsible for leading the sales and marketing strategy to ensure the successful sales of units and maintaining optimal occupancy levels in the community. This position combines strategic planning with day-to-day hands-on sales activities to meet and exceed established performance goals.

Requirements

Minimum of 5 years of sales and marketing leadership experience.
Proven success meeting and exceeding sales goals.
Experience managing CRM systems and sales pipelines.
Strong communication, presentation, and relationship-building skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficiency with Microsoft Office applications.
All new hires must be able to pass our preemployment screening process, which includes a fitness for duty physical, criminal background check, drug test and employment references as required by a licensed residential care facility.
Some of the roles in our community also require that we ask about your vaccination status.

Nice To Haves

Bachelor's degree in Marketing, Business Administration, or a related field.
Senior living, healthcare, hospitality, real estate, or related industry experience.
Salesforce experience preferred.

Responsibilities

Drive Sales Performance: Develop and execute sales strategies to achieve and maintain occupancy targets. Build strong relationships with prospective residents, their families, and referral partners. Conduct personalized tours and consultations that demonstrate the value of the Blakehurst lifestyle. Guide prospects through the sales journey from inquiry through move-in. Manage sales pipelines, conversion efforts, and lead follow-up activities using Salesforce CRM. Monitor and report key performance indicators, including occupancy, lead generation, and conversion metrics.
Lead Marketing Initiatives: Develop and implement marketing plans aligned with community goals and local market opportunities. Partner with LCS marketing teams and agency partners on advertising, branding, and promotional efforts. Manage digital and print marketing campaigns to enhance community visibility and engagement. Oversee website content and online presence. Plan and host events, seminars, open houses, and outreach activities that generate qualified leads.
Build Strategic Community Partnerships: Cultivate relationships with healthcare providers, hospitals, local businesses, referral agencies, and community organizations. Expand referral networks and identify opportunities to increase awareness of Blakehurst within the greater Baltimore market.
Collaborate & Lead: Work closely with the Executive Director and community leadership team to align occupancy and operational goals. Partner with regional sales and marketing leaders to ensure best practices and consistency with LCS SalesFIRST standards. Mentor and support sales team members, fostering a culture of accountability, excellence, and hospitality. Provide market insight on pricing strategies, promotions, and competitive positioning.