Director of Sales & Marketing | Fairfax Marriott

Horseshoe Bay Resort • Fairfax, VA

2d • $150,000 - $160,000 • Onsite

About The Position

The Fairfax Marriott at Fair Oaks is seeking an accomplished Director of Sales & Marketing to lead the team. This role involves mentoring and training sales staff, leading sales meetings, driving prospecting efforts, maximizing group revenue, collaborating with catering and convention services, contributing to the annual business plan, forecasting, systems training, report analysis, customer entertainment, community involvement, and networking. Crescent Hotels & Resorts values its associates as shining stars and fosters an environment where individuals can bring their true selves to work, celebrating their contributions and supporting their career journeys through health and wellness programs, learning and development, and travel discounts.

Requirements

• 5+ years progressive hotel sales experience is required.
• Minimum 2 years sales leadership experience at a full service hotel is required.
• Ability to execute a Sales and Marketing Plan to enhance revenue.

Nice To Haves

• Marriott experience including in CI/TY is highly preferred.
• Local market experience is highly preferred.
• Bachelor’s degree required or equivalent experience is preferred.

Responsibilities

• Collaborate with fellow revenue responsible team members to lead divergent strategic tactics that drive profitable results.
• Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies.
• Recognize areas of opportunity and make reasonable recommendations to improve potential from various markets.
• Direct and participate in the in-person and virtual solicitation efforts through innovative and effective communication.
• Oversee rate, date and space commitments for group room sales within the hotel.
• Build strong partnerships within property as well as clients and community.
• Rebuild sales team interviewing, hiring, training, and instilling Crescent sales culture throughout team and property.
• Hold team members accountable, recommend performance evaluations, resolve problems, provide open communication and recommend discipline and/or termination when appropriate.
• Ensure training programs are conducted regularly and Crescent standards of performance are met. Give guidance and counsel staff toward improvement.
• Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly Forecast, Marketing Budget, Lead Management System, Booking Report, star reports and Sales Meeting minutes.
• Develop and conduct persuasive in person and virtual sales presentations to prospective clients.
• Internally promote Crescent programs and standards.
• Represent property, meet with and entertain clients some of which will require travel.
• Communicate both verbally and in writing to provide clear direction to the staff.
• Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
• Organize and/or attend scheduled Sales Department and related meetings.

Benefits

• Highly competitive annual salary of $150,000-$160,000 based on experience
• Operational incentive plan eligibility
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members

What This Job Offers

• Job Type: Full-time
• Career Level: Manager