Director of Sales & Marketing

Makeready LLC•Nashville, TN

3d•Onsite

About The Position

Noelle serves as a gathering place for some of the city's most interesting voices and makers as it continues to contribute to the spirit that makes it so unique. This individual is the property's best storyteller and a chief brand ambassador. Leading with a laser-sharp focus to drive topline revenue while connecting people-to-people is their primary focus without losing sight of a sought-after market position. This team member stays curious but is also thoughtful in their decisions by coaching and leading a dynamic group of high-performing individuals that love to win in all aspects of the business. The person who truly creates plot, assembles the pieces, and executes a flawless pull-through.

Requirements

Minimum 5+ years of experience in sales and marketing roles within the hospitality industry
Minimum 2+ years of leadership experience
Proven track record of driving revenue growth and achieving sales targets
Strong leadership, communication, and interpersonal skills
Strategic thinker with the ability to develop and execute effective sales and marketing strategies
Excellent negotiation and relationship-building skills
Proficiency in CRM software, digital marketing platforms, and Microsoft Office Suite
Ability to thrive in a fast-paced, dynamic environment and lead a high-performing team
This role will require travel; the team member must be able to travel independently via airplanes, cars, car services and hotels
Adhere to Makeready Travel Policies and Procedures
Adhere to Makeready policies and procedures as defined

Responsibilities

Develop and execute comprehensive sales and marketing plans to achieve revenue targets and maximize profitability
Lead, mentor, and motivate the sales and marketing team to drive performance and exceed goals
Identify new business opportunities, negotiate contracts, and maintain relationships with key accounts and partners
Collaborate with revenue management to optimize pricing strategies and increase market share
Conduct market research and analysis to identify trends, competitor activity, and customer preferences
Develop annual budgets in conjunction with property Managing Director, Director of Finance, and Director of Revenue Management
Manage the hotel's brand identity and ensure consistent messaging across all marketing channels
Oversee the development of marketing collateral, digital content, and advertising campaigns
Monitor and analyze sales and marketing metrics to measure effectiveness and ROI
Act as primary lead of all property marketing, digital, social media and public relations initiatives
Direct local market strategies for promotions, partnerships, local community outreach and events
Serve as property liaison to hotel teams including food & beverage, front desk and operations teams
Collaborate with Makeready home office teams and agencies to drive revenue and brand awareness
Responsible for ensuring print and digital advertising materials (email, website, paid media, online listings, OTAs) are accurate, on brand and aligned with business goals
Act as brand champion and collaborate with Makeready branding and communication team to ensure brand alignment for all property brands
Represent the hotel at industry events, trade shows, and networking opportunities
Work closely with other departments to ensure seamless guest experiences and alignment with brand standards
Adhere to Makeready's Guiding Principles
Additional duties and assignments as assigned