Director of Sales & Marketing
About The Position
Senior Living Sales Director The Cambridge Assisted Living & Memory Care Full-Time | Monday–Friday + Community Events/Occasional Weekends Are you passionate about building relationships, connecting with families, and helping seniors find a place to call home? We are seeking an energetic, compassionate, and results-driven Senior Living Sales Director to lead occupancy growth and community outreach efforts for our senior living community. This role is perfect for someone who thrives in relationship-based sales, enjoys networking within the local community, and is motivated by helping families navigate important life decisions. The ideal candidate is highly organized, outgoing, self-motivated, and experienced in senior living, healthcare, hospitality, apartment leasing, or relationship-driven sales.
Requirements
- Previous experience in senior living sales, assisted living, independent living, memory care, healthcare sales, hospitality sales, or related field preferred
- Proven ability to build relationships and close sales
- Experience with lead management and CRM systems preferred
- Strong communication, presentation, and follow-up skills
- Self-motivated with the ability to work independently and manage priorities effectively
- Professional, compassionate, and customer-service oriented
Nice To Haves
- Experience with WelcomeHome CRM is a plus
Responsibilities
- Drive occupancy growth through lead management, relationship building, and community outreach
- Conduct tours for prospective residents and families, providing an exceptional first impression
- Build and maintain referral relationships with hospitals, physicians, rehabilitation centers, case managers, senior organizations, and local businesses
- Follow up consistently with prospects using CRM systems and sales processes
- Plan and participate in networking events, community events, and marketing initiatives
- Collaborate with the Executive Director and department leaders to create a welcoming resident experience
- Manage inquiry-to-move-in conversion process
- Maintain accurate prospect records and reporting within WelcomeHome CRM
- Develop strategic outreach plans to increase community visibility and census growth
- Provide excellent customer service to residents, families, and referral partners
- Stay informed on local market trends and competitor activity
Benefits
- Medical, dental, and vision insurance
- Telehealth and wellness benefits
- Life insurance and disability coverage
- Accident, critical illness, and hospital indemnity options
- Flexible coverage options for employees and families
- Paid time off and holiday pay
- Employee wellness and assistance programs
- Opportunities for professional development and advancement
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
