Director Of Sales & Marketing

HCW Hospitality • Overland Park, KS

5d

About The Position

As the Director of Sales & Marketing for our new AC Hotel by Marriott, you’ll lead the strategy to drive awareness, revenue, and demand across corporate, group, leisure, weddings, and social events. You’ll play a key role in launching the hotel and positioning it as a premier destination in the market.

Requirements

• Strong knowledge of hotel trend reporting, including ADR, Occupancy, and RevPAR.
• Progressive hospitality sales and marketing leadership experience.
• Proven success driving hotel revenue across corporate, group, meetings, weddings, and social events.
• Strong knowledge of hotel sales, marketing, forecasting, budgeting, and revenue strategy.
• Understanding of digital marketing and e-commerce strategies and public relations.
• Strong experience with building community partnerships.
• Strong leadership, communication, negotiation, and relationship-building skills.
• A proactive, results-driven approach with the ability to turn strategy into action.
• A commitment to HCW’s values of Excellence, Innovation, Attention to Detail, Community, Empowerment, and Passion.

Nice To Haves

• Pre-opening or new hotel launch experience preferred.
• Knowledge of brand positioning a plus.

Responsibilities

• Lead the hotel’s pre-opening and ongoing sales and marketing strategy.
• Develop business across corporate, group, leisure, meetings, weddings, and social segments.
• Build relationships with key accounts, planners, community partners, and local organizations.
• Promote the hotel’s 126 guest rooms, 4,500 square feet of event space, wedding suite, restaurant and bar, and outdoor gathering areas.
• Drive awareness through digital marketing, public relations, partnerships, events, and community engagement in partnership with HCW’s marketing team.
• Maintain a strong sales pipeline through prospecting, networking, site tours, and account development.
• Partner with revenue management and hotel leadership on pricing, forecasting, promotions, and market strategy.
• Monitor market trends, competitor activity, and sales performance to identify opportunities and adjust strategy.
• Develop annual sales and marketing plans, budgets, goals, and performance reporting.
• Negotiate and oversee hotel contracting with group and business transient accounts.
• Recruit, coach, and lead a high-performing sales team focused on results and exceptional client experiences.
• Represent the hotel within the community and build partnerships that strengthen its market presence.
• Take on additional duties as assigned by management to support the smooth operation of the hotel.

Benefits

• Equal opportunity employer, committed to fostering an inclusive and diverse workplace.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed