Director of Sales & Marketing

TBC Hotels • Bloomington, IN

2d • Onsite

About The Position

Director of Sales & Marketing – Hampton Inn Bloomington Bloomington, IN Description Located in the heart of Bloomington, Indiana, just minutes from Indiana University, downtown Bloomington, and the area's top attractions, Hampton Inn Bloomington provides exceptional hospitality and dependable service to business and leisure travelers alike. Known for its welcoming atmosphere, comfortable accommodations, and commitment to guest satisfaction, our hotel is a trusted destination for visitors to Southern Indiana. Currently, Hampton Inn Bloomington is seeking a Director of Sales & Marketing to lead the property's sales, marketing, and revenue-generation efforts. This key leadership position is responsible for driving top-line performance through strategic sales initiatives, account management, market development, and collaboration with hotel operations and revenue management teams. The Director of Sales & Marketing will play a critical role in growing occupancy, maximizing revenue, strengthening community partnerships, and enhancing the hotel's market presence. This is your opportunity to join TBC Hotels, a forward-thinking and people-focused hospitality company, where relationships, integrity, and service excellence are at the core of everything we do. If you are a driven hospitality sales leader who thrives on building relationships, developing winning strategies, and delivering measurable results, we invite you to grow your career with us.

Requirements

• Strong leadership and team development skills.
• Excellent verbal, written, presentation, and interpersonal communication abilities.
• Strategic thinking and strong analytical problem-solving capabilities.
• Proven ability to build and maintain long-term client relationships.
• Exceptional organizational skills and the ability to manage multiple priorities simultaneously.
• Results-driven mindset with a strong focus on revenue growth and performance metrics.
• Professional presence with the ability to represent the hotel and brand externally.
• Proficiency with CRM systems, property management systems, revenue management tools, and Microsoft Office applications.
• Bachelor's degree in: Hospitality Management, Business, Marketing, or a related field preferred.
• Minimum of 3–5 years of progressive hotel sales experience required.
• At least 2 years of leadership or management experience within a hotel sales environment.
• Ability to travel locally for client meetings, networking events, and sales activities.
• Flexibility to work evenings, weekends, and special events as business demands require.

Nice To Haves

• Previous experience as a Director of Sales & Marketing or Senior Sales Manager strongly preferred.
• Experience with Hilton brand systems, standards, and sales tools preferred.

Responsibilities

• Develop and execute comprehensive sales and marketing strategies to maximize occupancy, ADR, and RevPAR across all market segments.
• Lead all proactive and reactive sales efforts, including prospecting, account acquisition, retention, and contract negotiations.
• Identify and pursue new business opportunities through sales calls, networking events, community involvement, and market research.
• Build and maintain strong relationships with corporate clients, travel managers, meeting planners, local organizations, and strategic partners.
• Manage key accounts and oversee all group sales processes, including RFP responses, contract negotiations, room block management, deposits, and attrition monitoring.
• Collaborate closely with Revenue Management to align pricing strategies, demand forecasts, and distribution channels.
• Monitor market trends, competitor activity, and economic conditions to identify opportunities and adjust sales strategies accordingly.
• Oversee digital marketing efforts, social media initiatives, promotional campaigns, and brand-approved marketing programs.
• Ensure all sales and marketing activities comply with brand standards, company policies, and contractual obligations.
• Coordinate with Front Office, Housekeeping, and other operational departments to ensure seamless execution of group and VIP business.
• Lead weekly sales meetings, strategy discussions, and ongoing communication with hotel leadership.
• Maintain accurate forecasting, budgeting, reporting, and account management through CRM and property management systems.
• Represent the hotel at industry events, trade shows, chamber functions, and community organizations to increase visibility and market presence.
• Develop and manage the Sales & Marketing budget while tracking performance and return on investment.
• Lead, coach, and develop sales team members, fostering a culture of accountability, collaboration, and continuous growth.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager