Director of Sales & Marketing

Triangle ABA•Raleigh, NC

7d•Hybrid

About The Position

Triangle ABA is seeking a dynamic and results-driven Director of Sales & Marketing to lead the organization's growth strategy, brand development, referral outreach, and client intake optimization efforts. This leadership role is responsible for developing and executing comprehensive marketing initiatives, driving new client acquisition, strengthening referral relationships, and creating scalable sales processes that support sustainable growth across all service areas. The Director of Sales & Marketing will work closely with executive leadership, clinical teams, and intake staff to ensure families experience a seamless journey from initial inquiry through service enrollment. This individual will combine strategic planning, data-driven decision-making, and relationship-building expertise to increase market presence and improve conversion rates while maintaining the highest standards of ethical marketing within the ABA industry.

Requirements

Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or related field.
Minimum of 5 years of experience in sales, marketing, business development, or client acquisition.
Minimum of 3 years of leadership or management experience.
Strong understanding of CRM systems, marketing analytics, and lead management processes.
Excellent written, verbal, and interpersonal communication skills.
Demonstrated ability to develop and execute strategic growth initiatives.
Proficiency with digital marketing platforms, social media management, and marketing automation tools.

Nice To Haves

Experience in ABA, behavioral health, healthcare, pediatric services, or related healthcare industries.
Knowledge of autism services, insurance-funded healthcare services, and family-centered care models.
Experience managing referral development programs and community partnerships.
MBA or advanced degree in a related field.

Responsibilities

Develop and execute annual and quarterly marketing plans aligned with Triangle ABA's growth objectives.
Identify market opportunities, emerging trends, and competitive positioning within the ABA and autism services industry.
Establish measurable marketing KPIs and regularly evaluate campaign performance.
Manage marketing budgets and allocate resources to maximize return on investment.
Collaborate with executive leadership to support expansion initiatives, new service offerings, and geographic growth opportunities.
Maintain and strengthen the Triangle ABA brand across all digital and traditional marketing channels.
Oversee website content, search engine optimization (SEO), social media strategy, email marketing campaigns, and digital advertising efforts.
Create compelling marketing materials, family resources, referral packets, and promotional content.
Ensure all marketing activities comply with ethical standards and applicable healthcare advertising regulations.
Develop strategic relationships with pediatricians, psychologists, speech therapists, occupational therapists, schools, physicians, and community organizations.
Represent Triangle ABA at networking events, conferences, community outreach activities, and industry events.
Establish referral growth strategies and track referral source performance.
Create partnership programs that enhance visibility and strengthen community engagement.
Design, implement, and continuously improve sales processes related to client acquisition and enrollment.
Create and maintain intake sales scripts, consultation frameworks, and family engagement protocols.
Evaluate industry best practices for ABA client intake and implement process improvements that increase conversion rates and family satisfaction.
Monitor key intake metrics including inquiry volume, consultation scheduling, conversion rates, enrollment timelines, and client retention trends.
Train and coach intake coordinators and client services personnel on effective communication, relationship-building, and consultative sales techniques.
Develop systems for lead tracking, follow-up management, and client relationship management (CRM).
Analyze marketing and intake data to identify opportunities for growth and operational improvement.
Produce regular reports on marketing performance, referral trends, conversion rates, and revenue impact.
Utilize analytics tools to measure campaign effectiveness and guide strategic decision-making.
Recommend and implement innovative marketing and sales solutions based on performance data and industry benchmarks.
Recruit, supervise, and mentor marketing and intake team members as the organization grows.
Foster a culture of accountability, innovation, and continuous improvement.
Collaborate cross-functionally with clinical, operations, and executive leadership teams.
Lead strategic planning initiatives related to organizational growth and market expansion.