Director of Sales, Marketing & Events

Lotte Hotel Americas • Seattle, WA

7d • $170,000 - $180,000 • Onsite

About The Position

LOTTE HOTEL SEATTLE is hiring passionate and talented hospitality professionals to join our journey in Seattle and share a great story that pursues love, freedom, and life to move the hearts of our guests. We are seeking professionals who are looking for a place that inspires them, challenges them, and makes them proud of where they work.

The Director of Sales, Marketing & Events is a strategic commercial leader who drives total hotel revenue across rooms, group business, catering, and ancillary outlets. This role leads Sales, Marketing, Public Relations, and Events to achieving short- and long-term financial goals while strengthening Lotte’s position in the luxury market. Working closely with the General Manager and Revenue Management, the Director of Sales, Marketing & Events develops cross-functional strategies to optimize pricing, demand, and distribution, increase RevPAR, and expand market share.

Requirements

• Bachelor’s degree in Hotel Management or related field preferred.
• At least five years of experience as a Director of Sales and Marketing in a luxury full-service hotel preferred.
• Extensive experience in both group and transient segments, with established relationships across luxury leisure accounts, agencies, and key corporate travel managers.
• Proven success within luxury lifestyle or branded hotel environments (e.g., Leading Hotels of the World, Forbes-rated properties).
• Demonstrated expertise across all facets of modern marketing, including digital strategy (CRM, email, SEO/SEM, retargeting) and brand storytelling.
• Strong understanding of distribution strategy, with the ability to optimize channel mix (direct vs. OTA) to maximize revenue and profitability.
• Experience collaborating with ownership groups and asset managers, with a clear understanding of financial expectations and reporting.
• Ability to lead commercial strategy discussions, including STR analysis, pace reporting, and forecasting to drive informed decision-making.
• Exceptional leadership skills with a track record of building, inspiring, and motivating high-performing teams to achieve revenue and marketing objectives.
• Highly developed communication and interpersonal skills, with strengths in innovation, creativity, and results orientation.
• Demonstrated ability to consistently meet or exceed financial goals while maintaining the highest standards of service and brand integrity.

Responsibilities

• Own the hotel’s topline revenue strategy across group, transient, and events, with a focus on sustained revenue growth and market share leadership.
• Direct all sales, catering, and events strategies to optimize total hotel performance, including maximizing revenue per available square foot (RevPAR) and overall profitability.
• Partner closely with Revenue Management to develop and execute pricing, inventory, and mix strategies informed by demand analysis and competitive intelligence.
• Develop and implement group pricing and deployment strategies aligned with business mix objectives.
• Chair weekly commercial strategy meetings integrating Sales, Marketing, and Revenue Management to align on performance, pace, and forward-looking actions.
• Own forecasting accuracy, demand planning, and pace reporting; ensure budget alignment and proactive course correction.
• Prepare, analyze, and present weekly, monthly, and annual performance reports, including participation in the annual business planning process.
• Manage departmental financial performance, including budgets, forecasts, and expense approvals.
• Define and execute a comprehensive marketing strategy that increases brand awareness, strengthens positioning, and drives direct revenue across rooms, dining, spa, and events.
• Oversee digital and traditional marketing functions, including: Website performance and conversion optimization, SEO/SEM strategy and paid media effectiveness, Social media direction and content strategy, Brand storytelling aligned with luxury positioning and local market relevance.
• Ensure all brand communications and campaigns maintain a consistent, elevated voice and visual identity.
• Develop strategic partnerships with luxury brands, tourism organizations, and local influencers to enhance visibility and demand generation.
• Collaborate with PR and digital agencies to deliver measurable results against defined KPIs.
• Lead channel optimization strategy across Brand.com, OTA, and GDS to maximize profitability and control cost of acquisition.
• Champion direct booking initiatives, improving conversion and guest acquisition through owned channels.
• Leverage CRM and database marketing to drive targeted campaigns, repeat business, and guest lifetime value.
• Direct banquet and catering sales strategy to achieve revenue and profitability targets.
• Ensure alignment between sales and operations to deliver high-margin events, not just volume-driven business.
• Oversee accuracy and quality of Banquet Event Orders (BEOs) and Group Resumes to ensure operational excellence and guest satisfaction.
• Provide strategic leadership to the Sales, Marketing, and Events teams, including recruitment, performance management, coaching, and succession planning.
• Establish clear goals, accountability structures, and performance metrics aligned with hotel objectives.
• Foster a culture of ownership, collaboration, and results-driven execution.
• Maintain deep expertise in market dynamics, travel trends, and economic factors impacting demand.
• Utilize industry tools and data sources (e.g., STR, Agency360, Amadeus/Delphi, Cvent, IDeaS) to inform strategy and identify opportunities.
• Actively represent the Lotte in the marketplace through client engagement, industry events, and strategic travel.
• Partner with the Executive Committee to develop and execute integrated sales, marketing, and business strategies.
• Collaborate with corporate leadership to report on performance, align on brand initiatives, and drive key priorities.
• Strengthen the hotel’s reputation within the local community and global luxury landscape.
• Ensure effective management of sales activities, travel planning, and departmental resources.
• Oversee CRM systems, reporting tools, and data integrity to support decision-making and performance tracking.
• Maintain rigorous standards in all documentation, reporting, and communication to ensure clarity, accuracy, and professionalism.

Benefits

• In addition to a competitive base salary, this position is eligible for bonus opportunities tied to performance and business results
• Paid time off, paid holidays, and wellness days.
• 401(k) retirement plan with company match.
• Complimentary meals and hotel discounts.
• Comprehensive benefits package including medical, dental, vision, and life insurance on first day of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Director